Page 137 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes From store layout and fixture design through installation, Warehouse Concept’s veteran store
planning department has the expertise to turn your dream store into a visually attractive shopping
experience that your customers will remember.
To say the key to success with any retail establishment is “Location, Location, and Location.” But
after you find that instead of “Location”, the battle cry should be “Store Layout, Store Layout,
and Store Layout.” A proper store and plan can mean the difference between profitability and
just staying in business. Simply having shelving and racks with product on them is not the
definition of a successful store layout.
How effective is your store layout and does it encourage impulse and tie-in sales? Did any of
you customers see the new product that you put out near aisle 20? It is all well and good when
customers can run in and get what they need, and leave, but it is the unplanned purchases that
your customers make that make you more profitable.
By definition, store layout is the creation of a comfortable shopping environment and a traffic
pattern that encourages buying and makes possible the total exposure of all goods available for
sale in your store. Let’s begin by looking at some of the objectives that a profitable store layout
promotes:

1. Encourages the customer to travel throughout the entire store.
2. Introduces new goods effectively.
3. Leads the customer through high margin merchandise areas.
4. Builds impulse sales. It also promotes step-up sales.

5. Makes the customer feel comfortable shopping in your establishment.
6. Builds prestige for your store and good will for your customers.
Ultimately, these points are what a good store layout is going to accomplish. Successful
implementation of all of the objectives will lea to an increase in sales. The three main factors in
developing a profitable store layout are Atmosphere, Traffic Flow and Merchandise Prominence.
Fixture planning is a complex activity affected by the extreme diversity of workpieces and
several environmental factors. This will review main methodologies in CAFP. Generally, the
fixture planning consists of four phases: the problem description, fixture analysis, fixture
synthesis, and fixture verification. Fixture analysis and verification methods are summarised as
geometrical analysis, kinematic analysis, force analysis, and deformation analysis. In fixture
synthesis, CBR methods, assembly sequence planning methods, and optimisation methods are
surveyed. The implementation issues in CAD-based CAFP systems, Web-based CAFP systems
and information sharing are discussed.

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Caution A framework of virtual fixture planning system is subjected to integrate
environmental factors into fixture planning process.
Further research will improve approaches for fixture design and fixture assembly motion
planning based on VR techniques in respect to environmental factors.

Self Assessment

State whether the following statements are true or false:
16. The kinematical analysis checks the locating errors and interference among fixture elements,
the workpiece and cutting tool paths by spatial reasoning.

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