Page 138 - DMGT552_VISUAL_MERCHANDISING

Unit 6: Store Planning and Fixtures

17. The geometrical analysis ensures the determinant locating against locating planes, and Notes
the easiness of loading/unloading.
18. A sufficient clamp force is determined for static equilibrium under the cutting force based
on force analysis.
19. The deformation analysis determines the elastic and/or plastic deformation of the
workpiece under the clamping and cutting force, which directly affects the final dimensional
tolerance of a workpiece.
20. Finite Element Analysis (FEA) is usually used for the deformation analysis.

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Case Study Swarovski Crystal Shopper Insight

hopworks is a major international retail consultancy offering a range of research-
based solutions tailored to meet individual business requirements. The company
Soffer retail store design and floor planning, shopper research, category management
and shop fitting to a wide range of blue chip retailers and manufacturers worldwide.

Shopworks was appointed by Swarovski to support the development of their new retail
store concept, by providing detailed research insight into shopper’s response to a
revolutionary new store design.

The research programme, spanning a period of two years formed an integral part of the
design development process, starting with the evaluation of three prototype stores in
London, Boston and Hong Kong.
The programme was conducted in stores both before and after implementation of the new
design, enabling us to establish benchmarks so as to compare and contrast customer
response.

Contd...

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