Page 141 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes 3. “Big bazaars have philosophy of customer satisfaction through manufacturing retailing”.
Discuss.
4. What is meant by situation analysis?

5. What is the objective of doing store’s situation analysis?
6. What is store external analysis?
7. What is the objective of doing store external analysis?
8. What is the objective of studying the internal environment a retail store?

9. What is the need of a successful retail business strategy?
10. Discuss the process of store strategy evaluation.
11. Explain how does store strategy evaluation links the management course of actions and
compares the performance of strategy against predetermined target.
12. On what bases a store layout should be based?
13. “Each category in store should be positioned with the correct space and category
adjacencies.” Justify the statement.
14. Discuss the various methods and techniques used for the geometry analysis of fixture
feasibility in product development.

15. What is the essence of work piece stability?

Answers: Self Assessment

1. Manufacturing retailing 2. Situation
3. External 4. Planning
5. Internal 6. False

7. True 8. False
9. True 10. True
11. Housing 12. Flexibility
13. Extreme diversity 14. CAFP
15. Minimum 16. False

17. False 18. True
19. True 20. True

6.8 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata McGrawHill.
Pradhan Swapana (2009). Retailing Management. Tata McGrawHill.
Swati Bhalla and Anurag S (2010). Visual merchandising. Tata McGrawHill.

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