Page 140 - DMGT552_VISUAL_MERCHANDISING

Unit 6: Store Planning and Fixtures

 The objective of studying the internal environment of its own store is to identify the Notes
store’s capabilities and weakness.

 A successful retail business strategy requires strategy evaluation before strategy
implementation phase functions.
 The process of strategy evaluation links the management course of actions and compares
the performance of strategy against predetermined target.
 Fixture planning is a complex activity restricted by the extreme diversity of workpieces
and several environmental factors including machine tools, assembly tools, grasping
devices, and cutting tools.
 Various methods and techniques for the geometry analysis of fixture feasibility in product
development. Fixture synthesis methods including geometrical analysis and fixture
assembly planning are surveyed.

 A minimum clamp force should be specified for the workpiece stability.
 The geometrical analysis checks the locating errors and interference among fixture elements,
the workpiece and cutting tool paths by spatial reasoning.

 The kinematical analysis ensures the determinant locating against locating planes, and
the easiness of loading/unloading.
 Finite Element Analysis (FEA) is usually used for the deformation analysis.

6.6 Keywords

Deformation Analysis: The deformation analysis determines the elastic and/or plastic
deformation of the workpiece under the clamping and cutting force, which directly affects the
final dimensional tolerance of a workpiece.

Finite Element Analysis: Finite element analysis (FEA) is usually used for the deformation
analysis.
Fixture Planning: Fixture planning is a complex activity restricted by the extreme diversity of
workpieces and several environmental factors including machine tools, assembly tools, grasping
devices, and cutting tools.
Geometrical Analysis: The geometrical analysis checks the locating errors and interference
among fixture elements, the workpiece and cutting tool paths by spatial reasoning.

Kinematical Analysis: The kinematical analysis ensures the determinant locating against locating
planes, and the easiness of loading/unloading.
Mission of Store: The mission of a store is identifying the goods and services that will be offered
to customers.
Planning: The difference between current and future position is known as planning.
Sufficient Clamp Force: A sufficient clamp force is determined for static equilibrium under the
cutting force based on force analysis.

6.7 Review Questions

1. Define the term retail store planning.
2. What is the mission of a retail store?

LOVELY PROFESSIONAL UNIVERSITY 135