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Pavitar Parkash Singh, Lovely Professional University                    Unit 9: Store Finance and Controls





                          Unit 9: Store Finance and Controls                                    Notes


             CONTENTS
             Objectives
             Introduction

             9.1  Stock Valuating
                 9.1.1   Fundamental Citeria (Fair Value)
                 9.1.2  Stock Valuation Methods

             9.2  Stock Verification
                 9.2.1  Duties of the Stock Verifier
             9.3  Accounts Receivable
             9.4  Summary
             9.5  Keywords

             9.6  Review Questions
             9.7  Further Readings

          Objectives

          After studying this unit, you should be able to:

               Define stock valuating
               Discuss stock verification
               Describe Accounts Receivable

          Introduction

          In financial markets, stock valuation is the method of calculating theoretical values of companies
          and their stocks. The main use of these methods is to predict future market prices, or more
          generally, potential market prices, and thus to profit from price movement – stocks that are
          judged undervalued (with respect to their theoretical value) are bought, while stocks that are
          judged overvalued are sold, in the expectation that undervalued stocks will, on the whole, rise
          in value, while overvalued stocks will, on the whole, fall.
          In this unit, we will discuss stock valuating and stock verification. We will also focus on accounts
          receivable.
          9.1 Stock Valuating


          In the view of fundamental analysis, stock valuation based on fundamentals aims to give an
          estimate of their intrinsic value of the stock, based on predictions of the future cash flows and
          profitability of the business. Fundamental analysis may be replaced or augmented by market
          criteria – what the market will pay for the stock, without any necessary notion of intrinsic value.
          These can be combined as “predictions of future cash flows/profits (fundamental)”, together
          with “what will the market pay for these profits?” These can be seen as “supply and demand”
          sides – what underlies the supply (of stock), and what drives the (market) demand for stock?



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