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Retail Store Management

Notes 1.6 Review Questions

1. Define the term retail store. Who is a retailer?
2. “Good customer service is more than just being quick and having a good product”. Discuss.

3. What is the aim of using predictor?
4. Define the term Segmentation?
5. What is the objective of data mining?
6. Define the term store organization. What are its characteristics features?
7. What does arrangement of a retail organization depicts?

8. What are the essentials of an effective retail organization structure?
9. “Coordinating and controlling employee activities are easier in a small store than in a
large chain of stores”. Discuss.

10. What are the responsibilities of an owner-manager?
11. Differentiate between the two levels of organization arrangement.
12. Why Location decision is crucial in retailing?

13. What is customer traffic? How does it affect store location?
14. “Retailer should understand the importance of location decision in the context of retail
business”. Elucidate.

15. Differentiate between centralized and decentralized stores systems with suitable examples.
Answers: Self Assessment

1. Services 2. Sale volume
3. Conduit 4. Reduce costs
5. Holding stock 6. Channel of communication
7. Demand 8. False

9. True 10. True
11. True 12. True
13. True 14. False
15. False 16. Large

17. volume of business 18. retail business
19. decentralized 20. centralized

1.7 Further Readings

Books Berman B. Evans J. R., (2004), Retail Management, 9th Edition, Pearson Education
Berman, Barry. Evans, Joel R. Mahaffey Tom (2005). Retail Management: A Strategic
Approach, Pearson Education

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