Page 27 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management Anand Thakur, Lovely Professional University

Notes Unit 2: Different Layout & Designs

CONTENTS
Objectives
Introduction

2.1 Store Layouts
2.2 Types of Store Layouts
2.3 Store Design

2.3.1 Design in Non-store Retailing
2.3.2 Principles of Store Design
2.3.3 Exterior Store Design and Interior Store Design
2.4 Summary
2.5 Keywords

2.6 Review Questions
2.7 Further Readings

Objectives

After studying this unit, you should be able to:

Define the term Store Layout
Discuss Different Types of Store Layouts
Describe the Concept of Store Design
Specify Various Forms of Store Design

Differentiate between Exterior and Interior Store Designs

Introduction

Well-planned retail store layout allows a retailer to maximize the sales for each square foot of
the allocated selling space within the store. Store layouts generally show the size and location of
each department, any permanent structures, fixture locations and customer traffic patterns. Each
floor plan and store layout will depend on the type of products sold, the building location and
how much the business can afford to put into the overall store design. Store design has always
been used to reinforce other elements of a retail strategy.

It comprises ceiling, walls, flooring and lighting, but instead of furniture retail outlet houses
fixtures for the presentation of merchandise, and fittings for equipment such as tills. In choosing
the materials used for the interior, retailers have to consider the type of product being sold,
costs, store traffic and health and safety. The contribution of these parts of a store’s exterior to an
overall design can vary in importance according to the type of store format and the products on
offer.
In this unit, we will discuss meaning of store layout and design. We will also focus on different
types of store layouts and designs.

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