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Unit 2: Different Layout & Designs

Notes

Caselet Store Layout and Design

tore layout and design are factors that contribute to the uniqueness of a store. The
exterior and interior of a store convey several messages about the store to the
Sconsumers. The building that houses retail store, (whether new or old) and the
exterior design of the store are important aspects of the design of the store. Marquees,
walkways, entrances, doors, display windows, the height and size of the building, colours
and materials used, and theft prevention are some of the key factors to be kept in mind
while developing a store’s exterior.
Managing space is the first and foremost concern of almost every retailer, when it comes
to designing the store’s interior. Space is always an expensive and scarce resource. Retailers
always try to maximize the return on sales per square foot. Planning a layout for the
store’s interior is the first step in designing the store’s interior.

There are three kinds of layouts – grid layout, race track layout and freeform layout.
The interior of a store influences the purchasing behaviour of the customers to a great
extent. Designing the interior of a store in such a way as to influence customer behaviour
is referred to as visual merchandising. It includes optimum and appropriate use of fixtures,
displays, colour, lighting, music, scent, ceilings and floor, and designing all of these
properly. Merchandise presentation is the most significant aspect of store design, because
it helps attract customers’ attention. A retailer can resort to many forms of presentation
such as idea-oriented presentation, item-oriented presentation, price lining, colour
presentation, vertical merchandising, tonnage merchandising and frontal presentation.

Source: http://www.icmrindia.org/courseware/Retail%20Management/Store%20Layout-Design-
Visual%20Merchandis.htm
Figure 2.7: Store Design

Source: http://www.palaydisplay.com/images/services/elements/photos/1Large.jpg

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