Page 12 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING
P. 12

Unit 1: Information Analysis, Repackaging and Consolidation




                  (4)  As a translation tool.                                                        Notes
                  (5)  As an opportunity for the practical application of research results.
                  (6)  As a means for the prompt delivery of relevant information.

            Self Assessment

            Fill in the blanks:
             1.   ...... is the bundling of products and services to address specific needs.
             2.   The science of analysis began in the ...... .
             3.   Information science emerged in ...... along with many other social science disciplenes
             4.   ...... established the first library owned by a group of public citizens.
             5.   ...... is a rearrangement of physical media in which information has been presented.

            1.5 Arrangement and Presentation

              •  Information repackaging entails a systematic process of adding value to information services.
              •  These value added components would include but are not limited to information analysis,
                 synthesis, editing, translating and transmitting its symbolic and media formats.
              •  It ensures currency, accuracy, pertinence, comprehensiveness, ease of comprehension and
                 convenience of use.
            To customize information to user needs
            To facilitate dissemination, organization, and for communication
            To simplify, i.e., an annotated bibliography is like a map in the world of information overload.
            To facilitate interactivity between user, knowledge base, and technology.


            1.6 Arrangement Methodology
              •  Cook store Information Repackaging is the best methodology for information repackaging.
              •  However, in designing the repackaging, it is very essential to have specific information about
                 the target audience to collect, process and apply the required information and design and
                 repackage of information accordingly.
            The methodology followed includes:
                  1. Preparation of the first brief:- The first brief contains selected information prepared by
                    information professionals.
                  2. The repackaged product should give adequate description on the required information
                    and communicate to the target audience.
            Analysis of the brief: The first brief is analyzed with reference to the target audience, the information
            content, the budget of the message carrier as well as the life cycle of the carrier.
            Design criteria for the message carrier:
            The message carrier should be such that it attracts the reader.
            Selection of the message carrier: The message carrier should be designed with several shapes and
            sizes.
            Production of the message carrier: The message carrier should be well designed before producing it.
            Feedback system planning: It is important to design a feedback system to judge the success of the
            repackaged information.



                                             LOVELY PROFESSIONAL UNIVERSITY                                     7
   7   8   9   10   11   12   13   14   15   16   17