Page 13 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Information Analysis and Repackaging

Notes Information Repackaging involves selecting, analyzing and processing information with a view of
communicating a message in a convenient and effective form to a target audience defined for the
purpose.
It is very essential to have a thorough knowledge of the target audience and the message.

Conclusion
• Information Repackaging in simple words, is to package information again or transfer from
one form to another in a more attractive package.
• Repackaging services are the result of attempts to cope with the information explosion and
the competition for fast, reliable, convenient and efficient information support for corporate
decision-making.

Information repackaging and library services: a challenge to information professionals

Library services, including the packaging and repackaging of information, have been provided in
many countries for many decades. Technological advancement has posed challenges which call for
changes in library services. Information is a driving force in contemporary society. Libraries exist to
serve as many people as possible, disseminating information, preserving culture, and contributing to
intellectual and social life.
Library services tend to focus on means rather than ends (Buckland). This may cause confusion and
reduce satisfaction for users. With several alternative sources of information, many library users
have turned their backs on the library. For information professionals, the focus must shift from the
information provider to the information consumer (clientele). Consumers’ needs must guide
organizational strategy (Kunneke,). Libraries in higher education in most parts of the world including
India must complete migration from traditional library services to electronic formats and remote
access. Electronic library materials differ significantly from traditional media. In particular, unlike
paper and microform, it is possible to make electronic media available so that they can be used from
a distance,
• Can be used by more than one person at a time, and
• Can be used in more different ways.
Repackaging is not a new idea, but changes in information technology have enhanced the process,
creating the potential for better serve.

Self Assessment

Multiple Choice Questions:
6. ...... is the vital input into any active management strategy.
(a) Theory (b) Message (c) Information
7. Information repackaging is a part of ...... .
(a) Process of information consolidation
(b) Process of messaging
(c) Process of reanalysing.
8. ...... is the most familiar form of repackaging

(a) Use of songs (b) Popular theatre (c) Story telling

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