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Information Analysis and Repackaging

Notes 1996). (“Gray literature” is a term for the mass of information that falls outside the mainstream of
published journal and monograph literature. This page describes some of the more commonly cited
conference publications and tech reports in chemistry and chemical engineering. Patents are also
often considered part of the gray literature, but are covered on a separate page.)
Information repackaging can also be seen as part of a process of information consolidation. The
process begins with the selection of information and the evaluation of content. Restructuring
(condensation, rewriting, etc.) repackaging can follow. Information consolidation is part of library
marketing, in identifying user needs and identifying and closing gaps. Sturges and Chimsen, list
three requirements for repackaging information:
• The materials should be collected and organized efficiently.
• There should be the capacity to analyze their content and create new information packages
from them.
• The new products should be disseminated freely.
The writers call for the identification of good models for repackaging, which requires critical thinking
for combining information from different sources, considering the accuracy, completeness, and
consistency of the information. Packages must have a clear presentation, and have been tested by a
range of users. Newton, et al. consider the presentation of information particularly important.

1.8 Conceptual Framework

The library is a service organization and a service-marketing model is appropriate. Irons (1996)
describes a service-marketing triangle that represents the marketing of services.
In the service-marketing triangle, the staff and the organization are represented on the left axis and
the market and organization on the right, while the traditional mix of product, price, and promotion
only operates on the right axis between the organization and the market. The contact between the
staff and customers results in a market mix. The triangle is about choosing customers and creating
products, according to the customer’s needs at affordable prices. It is also about the interaction that
takes place when they are brought together. The product designed to specific user’s needs, will
attract them, particularly if it is affordable, thereby leading to customers’ satisfaction. Adopting
this model for the library, the left side of the triangle is represented by the library, the right by users.
The interaction between library and library user leaders to satisfaction or dissatisfaction. The
information professional needs to harness this interaction for better product packaging and services
delivery.

Figure 1.2

Organisation

Internal Marketing External Marketing
“enabling the promise” “setting the promise”

Satisfaction, Quality,
Brand Loyalty

Employees Customers
Interactive Marketing
“delivering the promise”

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