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Reena Kapoor, Lovely Professional University Unit 7: Features and Scope of Communication

Unit 7: Features and Scope of Communication Notes

CONTENTS
Objectives
Introduction
7.1 Features and Scope of Communication
7.2 Techniques of Communication
7.3 Grapevine
7.4 Summary
7.5 Keywords
7.6 Review Questions
7.7 Further Readings

Objectives

After studying this unit, you will be able to:
Describe the features of communication
Discuss the scope of communication
Explain the techniques of communication
State briefly about Graperine.

Introduction

Communication generally involves two or more persons. It is a process between the two persons.
Communication is very useful in communicating things. An effective communication is possible
when the receiver gives the feedback. Effective communication has various features and Scope.
Some of the features and scopes are discussed as follows.

7.1 Features and Scope of Communication
Communication of message takes place through spoken or written words, pictures and in many
other forms.

Notes In oral communication, the transmitter is the ‘voice box’ of the speaker.

The receiver of the message may be the human ear, which converts sound waves into a
comprehensible form, which can be recognized by the human brain; a television receiver decodes
the electromagnetic waves into recognizable visual representation. In the same manner, the reader,
who can recognize and understand that particular language, can understand the printed message.
The process of communication involves a procedure consisting of only a few steps. The information
source decides to communicate and encodes a message, transmits it through a channel to the
receiver, which is then decoded and acted upon. There are noises or distortions in between the
whole process. The main functions of communication are information, education, entertainment,
enlightenment, and persuasion.
Therefore, the communication process should be designed as such so as to gain the attention of the
receiver, use the signals, symbols, or codes that are easily understood by the receiver and it must

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