Page 91 - DLIS408_INFORMATION_TECHNOLOGY-APPLICATIONSL SCIENCES

Information Technology and Application

Notes In situations like public speaking, mass communication, official communication, etc.
formal communication is used.
The telephone conversation and face-to-face conversation are the primary means of hori-
zontal communication, which facilitate the coordinating activities of the organization.
Grapevine is an informal communication network, which ignores formal channels of
communication and spreads rumors and gossips at all levels of the organization.
The method of formal written communication is slow and expensive method of informa-
tion transmission.

7.5 Keywords
Communication : It is the activity of conveying information. It requires a sender, a message, and an
intended recipient, although the receiver need not be present or aware of the
sender's intent to communicate at the time of communication; thus communication
can occur across vast distances in time and space. The communication process is
complete once the receiver has understood the message of the sender.
Tremendous : Very great in size, amount, or intensity
Consensus : It refers to the primary way decisions are made on Wikipedia, and it is accepted
as the best method to achieve our goals. General agreement about matter of
opinion.
Grapevine : The term grapevine communication is often used interchangeably with the
term informal communication.

7.6 Review Questions
1. Discuss the meaning of communication.
2. Analyze the features and scope of communication.
3. Explain the techniques of communication and uses.
4. Write a short note on Grapevine and its importance.
Answers : Self Assessment

1. Mass communication 2. voice box 3. (c)
4. (c) 5. True 6. True
7. False

7.7 Further Readings

Books Caperna A., Integrating ICT into Sustainable Local Policies.
Carnoy, Martin. ICT in Education: Possibilities and Challenges. Universitat Oberta
de Catalunya, 2005.
Good Practice in Information and Communication Technology for Education. Asian
Development Bank, 2009.
Grossman, G. and E. Helpman (2005), Outsourcing in a global economy, Review of
Economic Studies.
Oliver, Ron. The Role of ICT in Higher Education for the 21st Century: ICT as a
Change Agent for Education. University, Perth, Western Australia, 2002.

Online links http://download.nos.org/srsec335new/ch1.pdf
http://www.skills2lead.com/techniques-for-effective-communication.html
http://www.managementstudyguide.com/grapevine_communication.html
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