Page 264 - DECO401_MICROECONOMIC_THEORY_HINDI
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O;f"V vFkZ'kkL=k osQ fl¼kar




                    uksV          vr,o vkSlr vkxe ls vfHkizk; fdlh oLrq dh dher ls gSA ;fn fdlh oLrq dh 6 bdkbZ cspus ls 30
                                  #i;s dh oqQy vk; izkIr gksrh gS rks vkSlr vkxe ;k dher 30 #i;s ÷ 6 ¾ 5 #i;s izfr bdkbZ gksxhA

                                  lhekar vkxe (Marginal Revenue)
                                  fdlh oLrq dh ,d vfèkd ;k de bdkbZ cspus ls oqQy vkxe esa tks varj vkrk gS mls lhekar vkxe dgrs gSaA
                                  iQxwZlu osQ vuqlkj] ^^,d iQeZ }kjk vius mRiknu dh ,d bdkbZ de ;k vfèkd cspus ls oqQy vkxe
                                  esa tks varj vkrk gS mls lhekar vkxe dgk tkrk gSA** (Marginal Revenue is the change in
                                  total revenue which results from the sale of one more or one less unit of output.

                                                                                                  —Ferguson)
                                  lhekar vkxe dk vuqeku yxkus osQ fy, ;k rks oqQy vkxe esa gksus okys ifjorZu (ΔTR) dks oLrq dh ek=kk
                                  esa gksus okys ifjorZu (ΔQ) ls Hkkx ns fn;k tkrk gS ;k bldk vuqeku n oLrq dh oqQy vk; esa ls
                                  n – 1 oLrq dh oqQy vk; dks ?kVk dj yxk;k tkrk gSA

                                              oqQy vk;@vkxe esas ifjorZu (Change in Total Revenue)  Δ TR
                                       MR = ————————————————————————  =                            Δ Q
                                                 oqQy fcØh esa ifjorZu (Change in Quantity Sold)

                                         or                  MR = TRn – TR   n–1

                                  (;gk¡] MR = lhekar vkxe_ Δ = ifjorZu (Change in); TR = oqQy vkxe_ Q = mRiknu ;k fcozQh dh
                                  ek=kkA TR  = n bdkbZ dh oqQy vk;_ TR   = n – 1 bdkbZ dh oqQy vk;] n csph xbZ bdkb;ksa dh
                                          n                       n–1
                                  la[;kA)
                                  mnkgj.k osQ fy,] tc 4 oLrqvksa dh fcozQh dh tkrh gS rks oqQy  vkxe dks ykHk le>us dh xyrh ugha
                                                                                     djuh pkfg,A vkxe ls vfHkizk; gS
                                  vk; 28 #i;s gS rFkk tc 5 oLrqvksa dh fcozQh dh tkrh gS rks oqQy
                                                                                     ,d mRiknd dks vius mRikn dh
                                  vk; c<+dj 30 #i;s gks tkrh gSA vr,o ik¡poha oLrq dh lhekar
                                                                                     fcozQh ls izkIr oqQy ekSfnzd jkf'kA
                                  vk; 30 #i;s & 28 #i;s ¾ 2 #i;s gksxhA bls oqQy vk; esa
                                                                                     blosQ foijhr ykHk oqQy vkxe rFkk
                                  ifjorZu dh nj (Rate of Change) osQ :i esa Hkh O;Dr fd;k tk
                                                                                     oqQy ykxr dk varj gSA
                                  ldrk gSA
                                  11-2   cktkj dh fofHkUu n'kkvksa esa vkxe dh /kj.kk,¡
                                         (Concepts of Revenue Under Different Market Conditions)

                                  vkxe dh fofHkUu èkkj.kkvksa dh izÑfr ml cktkj esa ikbZ tkus okyh izfr;ksfxrk dh izÑfr ij fuHkZj djrh
                                  gS ftlesa oLrq csph tkuh gSA cktkj dh rhu eq[; n'kk,¡ gSaμ  (i)  iw.kZ izfr;ksfxrk  (Perfect
                                  Competition),  (ii)  ,dkfèkdkj  (Monopoly)  (iii)  ,dkfèkdkjh izfr;ksfxrk  (Monopolistic
                                  Competition)A

                                  11-3   iw.kZ izfr;ksfxrk esa vkxe dh /kj.kk,¡
                                         (Concepts of Revenue under Perfect Competition)

                                  iw.kZ izfr;ksfxrk cktkj dh og fLFkfr gS ftlesa fdlh Lo:i oLrq osQ cgqr ls oszQrk rFkk foozsQrk gksrs gSa rFkk
                                  lHkh fooszQrk oLrq dh ,d leku dher ij fcozQh djrs gSaaA rkfydk 1 rFkk fp=k 11-1 dh lgk;rk ls iw.kZ
                                  izfr;ksfxrk esa vkxe dh rhuksa èkkj.kkvksa vFkkZr~ (i) oqQy vkxe] (ii) vkSlr vkxe rFkk (iii) lhekar
                                  vkxe dh O;k[;k dh xbZ gSA



          258                              LOVELY PROFESSIONAL UNIVERSITY
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