Page 267 - DECO401_MICROECONOMIC_THEORY_HINDI

bdkbZ 11 % vk; ;k vkxe dh /kj.kk,¡

(i) oqQy vkxe (Total Revenue)μrkfydk 2 ls izdV gksrk gS fd ,dkfèkdkj dh fLFkfr esa oqQy uksV
vkxe ?kVrh nj ij c<+ jgk gSA ge i<+ pqosQ gSa fd iw.kZ mi;ksfxrk dh fLFkfr esa mRiknd fdlh oLrq
dh nh gqbZ dher ij mldh fdruh Hkh ek=kk csp ldrk gSA blfy, oqQy vkxe fLFkj nj ij c<+rk
gSA ijarq ,dkfèkdkj ;k ,dkfèkdkjh izfr;ksfxrk osQ varxZr mRiknd fdlh oLrq dh vfèkd ek=kk dks
dher de djosQ gh csp ldrk gSA vr,o tSls&tSls
fdlh oLrq dh fcØh esa o`f¼ gksrh gS mldh dher
?kVrs lhekar vkxe ls vfHkizk; gS fd oqQy
(AR) de gksrh tkrh gSA ;fn dher (AR) esa deh vkxe ?kVrh nj ij c<+ jgk gSA ?kVrs vkSlr
gksrh gS rks lhekar vkxe (MR) esa Hkh deh gksrh gSA vkxe ls vfHkizk; gS fd lhekar vkxe
blfy, ,dkfèkdkj ;k ,dkfèkdkjh izfr;ksfxrk dh mlls vfèkd rst nj ls ?kVrk gSA
fLFkfr esa oqQy vkxe (TR) ?kVrh nj ij c<+rk gSA
fp=k 11-2 (A) esa TR oØ oqQy vkxe dks izdV djrk gSA TR oØ ?kVrh nj ij c<+ jgk gSA bldk
vfHkizk; ;g gS fd tSls&tSls oLrq dh fcØh esa o`f¼ gksrh gS TR oØ dk <yku fxjrk tkrk gSA
(ii) vkSlr vkxe (Average Revenue)μrkfydk 2 ls Kkr gksrk gS fd ,dkfèkdkj ;k ,dkfèkdkjh
izfr;ksfxrk dh fLFkfr esa vkSlr vkxe (AR) ;k dher oLrq dh fcØh esa o`f¼ gksus ij de gksrh
tkrh gSA tc ,dkfèkdkjh 1 ¯DoVy xsgw¡ csp jgk gS rks dher 10 #i, gS] 2 ¯DoVy cspus ij dher
de gksdj 9 #i, gks tkrh gS rFkk 3 ¯DoVy cspus ij 8 #i, gks tkrh gSA bldk dkj.k ;g gS fd
,dkfèkdkjh oLrq dh dher rFkk fcØh dh ek=kk nksuksa dks gh fu;af=kr ugha dj ldrkA og dher
esa deh djosQ gh oLrq dh vfèkd ek=kk fcØh dj ldrk gSA
(iii) lhekar vkxe (Marginal Revenue)μrkfydk 2 ls Li"V gks tkrk gS fd ,dkfèkdkj ;k
,dkfèkdkjh izfr;ksfxrk dh fLFkfr esa lhekar vkxe de gksrk tk jgk gSA tc ,dkfèkdkjh 2 ¯DoVy
dh fcØh djrk gS rks lhekar vkxe 8 #i, gS] rhljs ¯DoVy dk lhekar vkxe de gksdj 6 #i,
rFkk pkSFks ¯DoVy dk 4 #i;s gSA iw.kZ izfr;ksfxrk esa lhekar
vkxe rFkk vkSlr vkxe cjkcj (MR = AR) gksrs gSaA ijarq MR pw¡fd AR ls vfèkd rsth ls
,dkfèkdkj ;k ,dkfèkdkjh izfr;ksfxrk dh fLFkfr esa lhekar de gksrk gS blfy, MR oØ AR
vkxe rFkk vkSlr vkxe ,d nwljs ls fHkUu gksrs gSaA lhekar oØ osQ uhps ckb± vksj gksrk gSA
vkxe vkSlr vkxe ls de (MR < AR) gksrk gSA ;gh dkj.k
gS fd tc vkSlr vkxe de gksrk gS rks lhekar vkxe Hkh de gks tkrk gS rFkk lhekar vkxe esa vkSlr
vkxe dh rqyuk vfèkd deh vkrh gSA

fp=k 11-2

Behaviour of TR, AR and MR under monopoly/monopolistic competition.
Y Y

TR
Revenue Revenue

AR
MR
O O
X X
Output Output
(A) (B)

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