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Unit 22: Time Series Analysis—Introduction and Components of Time Series


            of the pattern. To identify the seasonal component, the data could be in quarters or months or any  Notes
            other time period less than a year.
            Example 2  : Consider the data given in Table 3. Compute the seasonal index of quarterly sales of
                        the departmental store by the method of ratio-to-moving average.
                        The first step in computing the seasonal index is to calculate the four-quarter moving
                        totals for the series. This total is written in between quarters II and III in column 4 of
                        Table 3. However, it could be “dropped down” one line to avoid the problem of having
                        data between the lines.
                        Secondly, we compute the four-quarter moving average by dividing each of the four-
                        quarter totals by four. We then find the centred four-quarter moving average so as to
                        centre the moving averages against the periods. The seasonal and irregular components
                        have thus been smoothened out. Figure 8 demonstrates how the moving average has
                        smoothened the peaks and troughs of the original time series. The dotted line
                        represents the cyclical and trend components.
                    Table 3: Computation of Ratios to Moving Averages to Quarterly Sales of a
                                                Departmental Store
                                                                              (Rs. in lakhs)
              Year   Quarter   Sales     4-quarter    4-quarter   Centred       Ratio-to-
                                          moving      moving      4-quarter     moving
                                           total      average     moving        average
                                                                  average     in percentage
              1974       I      6.83
                         II     6.26       25.53        6.38        6.35          96.2
                        III     6.11       25.24        6.31        6.25         101.3
                        IV      6.33       24.77        6.19        6.13         106.7
              1975       I      6.54       24.30        6.08        6.05          95.7
                         II     5.79       24.12        6.08        6.06          93.1
                        III     5.64       24.39        6.10        6.16          99.8
                        IV      6.15       24.87        6.22        6.30         108.1
              1976       I      6.81       25.51        6.38        6.45          97.2
                         II     6.27       26.06        6.52        6.54          96.0
                        III     6.28       26.26        6.57        6.52         102.8
                        IV      6.70       25.90        6.48        6.39         109.7
              1977       I      7.01       25.25        6.31        6.25          94.6
                         II     5.91       24.71        6.18        6.04          93.2
                        III     5.63       23.65        5.91        5.86         105.1
                        IV      6.16       23.22        5.81        5.74         103.7
              1978       I      5.95       23.70        5.74        6.00          91.3
                         II     5.48       24.34        6.08
                        III     6.11
                        IV      6.80


                        The next step is to calculate the percentage of the actual value to the moving average
                        value for each quarter in the time series having a four-quarter moving average entry.




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