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bdkbZ—1% lkaf[;dh dh ifjHkk"kk % lkaf[;dh dk egÙo] foLrkj rFkk bldh lhek,¡¡
fd;k tkrk gSA uksV
• oLrq dh ek¡x dk iwokZuqeku yxkus osQ fy, O;kikjh ekSle ifjorZuksa] O;kikj pØksa thou&Lrj]
jLeks&fjokt] xzkgdksa dh #fp] Ø;&'kfDr vkfn osQ miyC/ leadksa dks vk/kj cukrk gSA ek¡x osQ
vfrfjDr dPps eky osQ Ø;] mRikn osQ foØ;] ;krk;kr ykxr] foKkiu] foÙkh; lk/u] etnwjh] ewY;
fu/kZfjr uhfr;ksa dk fu/kZj.k Hkh leadksa osQ fo'ys"k.k }kjk djrk gSA
• okf.kT; osQ vU; {ks=kksa_ tSlsμcS¯dx] LdU/ foif.k (Stock Exchange), mit foif.k (Produce
Exchange) rFkk chek O;olk; (Insurance) vkfn esa lkaf[;dh ,oa leadksa dh egRoiw.kZ Hkwfedk gksrh
gSA cSad viuh uhfr;ksa (Í.k uhfr] lk[k uhfr ,oa fofu;ksx uhfr) dk fu/kZj.k O;kikj pØksa] eqnzk cktkj
dh fLFkfr] osQUnzh; cSad dh uhfr ,oa nzO; dh ekSleh ek¡x vkfn ls lEcfU/r leadksa osQ vk/kj ij
djrk gSA
• vr% O;kolkf;d izcU/ ,oa iz'kklu esa lead vR;Ur mi;ksxh gksrs gSaA cM+h&cM+h O;kikfjd ,oa
vkS|ksfxd laLFkkvksa esa leadksa osQ ladyu] fo'ys"k.k vkSj fuoZpu osQ fy, vyx lkaf[;dh; foHkkx gksrk
gS tks izcU/dksa dks mi;qDr ijke'kZ nsrk jgrk gSA
• vkt lkaf[;dh ,d egÙoiw.kZ foKku ekuk tkrk gS ijUrq izR;sd foKku 'kk[kk osQ leku gh bldh oqQN
lhek,¡ gksrh gSaA ;fn ladfyr leadksa dk fo'ys"k.k ,oa fuoZpu djrs le; bu lhekvksa dk è;ku u j[kk
tk, rks fudkys x;s fu"d"kZ vfuf'pr ,oa HkzekRed gks ldrs gSaA
• lkaf[;dh dh izeq[k lhek ;g gS fd ;g osQoy la[;kRed :i ls O;Dr fd;s x;s rF;ksa ;k leL;kvksa
dk fo'ys"k.k djrk gS xq.kkRed dk ughaA
• lkaf[;dh esa fdlh Hkh {ks=k dh lkewfgd fo'ks"krkvksa dk vè;;u fd;k tkrk gS O;fDrxr bdkbZ dk ughaA
;|fi vè;;u djrs le; O;fDrxr bdkb;ksa dks gh ekè;e cuk;k tkrk gS ijUrq fudkys x;s fu"d"kZ
,d vkSlr ,oa lewg dh izÑfr n'kkZrs gSaA
• lkaf[;dh; fo'ys"k.k osQ }kjk izkIr fu"d"kks± dks rHkh vfUre lR; ekuuk pkfg, tc os vU; jhfr;ksa_
tSlsμiz;ksx] vUrjkoyksdu] fuxeu rFkk vU; izek.kksa }kjk iw.kZr;k tk¡p fy;s tk,¡A
• lkaf[;dh osQ fu"d"kks± dks le>us osQ fy, leL;k osQ gj igyw ls okfdiQ gksuk vko';d gS vU;Fkk
os Hkzked gks ldrs gSaA leL;k dh izR;sd ifjfLFkfr ,oa lUnHkZ dks tkuus osQ i'pkr~ fudkys x;s fu"d"kZ
gh okLrfod :i ls lR; gksrs gSa vU;Fkk fcuk leL;k dks le>s fudkys x;s fu"d"kZ okLrfod fn[kkbZ
rks nsrs gSa ijUrq okLrfod gksrs ugha gSaA
• lkaf[;dh osQ fu;e izkÑfrd foKku osQ fu;eksa dh rjg iw.kZ lR; ugha gksrs gSa vFkkZr~ lHkh ifjfLFkfr;ksa
esa ykxw ugha gksrs gSa vFkkZr~ ;s osQoy nh?kZdky esa vkSlr :i ls lkewfgd :i esa gh [kjs mrjrs gSaA
• 'kq¼ ,oa lR; lkaf[;dh; fu"d"kZ izkIr djus osQ fy, ;g vko';d gS fd iz;ksx fd;s x;s lead ,d:i
,oa ltkrh; gksaA
1-7 'kCndks'k (Keywords)
• leadμvkadM+kA
• fuoZpuμfo'ys"k.k djukA
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