Page 197 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes Carry walkie-talkies for instant communication or mobile phones.
Have research and evaluation strategies in place.

8.5.4 Entrances and Exits

Give detailed instructions to your guests on how to get there, including public transport options
and parking stations. Be aware of emergency exits, disabled access, location for unloading of
equipment and equipment storage areas, ticketing, queuing, registration and name tags and
event site map.

8.5.5 The End

Pack up equipment and organise staff to "bump out". Have a clean up plan in place. Arrange
collection of equipment. Analyse research and assess budgets. Have a debrief to know what
worked and what didn't for next time. Send thank you notes.
Good event management can create "buzz" and goodwill for your business, product or service
and perhaps result in extra sales and profits.
8.6 Essentials Staging/Venue Presentation

The presentation or ‘look’ of the venue is a very important component of any event. While
thinking of your audience and budget, you may want to consider the following:

Flowers (arrangements for a stage or foyer can be very effective and look best on pedestals).
Flowers at a dinner are nearly always appropriate. Plants (they can be rented from your
local nursery.
Ensure the delivery and pick up is included in the hire cost). These are often a more cost
effective way of presenting a room than flowers.
Jug of water and glasses for the speaker/s Stage.
Name Tags/Place Cards Name tags are highly recommended for stand up events such as
conferences and most other University events where guests are not familiar with one
another.

Place cards are appropriate for most sit-down meals.
A senior staff member should be delegated the task of meeting VIPs on arrival and
introducing them to other guests as required.
If there are a lot of guests anticipated to arrive at one time, more than one person should
be allocated to greet guests.

!
Caution Choice of colour of flowers is very much noticeable for a particular type of events.

Self Assessment

State whether the following statements are true or false:
11. Ensure that the delivery and pick up is excluded in the hire cost

12. Jug of water and glasses for the speakers’ stage is not necessary.

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