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Unit 8: Protocol and Staging
13. Name Tags/Place Cards Name tags are rarely recommended for stand up. Notes
14. Place cards are inappropriate for most sit-down meals.
15. A senior staff member should not be delegated the task of meeting VIPs on arrival and
introducing them to other guests as required.
Case Study NRMA Motoring and Services
Annual General Meeting
Australian Technology Park Sydney
Show brief
With clear key communication objectives for the event key to the delivery was the look
and feel of the environment and the audio visual representation of the meeting.
The finer details
A strong brand presence was required throughout the venue to deliver a deeper brand
experience for shareholders in attendance. Amongst the audio visual requirements was
the need for clear vision of the board throughout the event and with the large numbers
expected to attend, the pre-function area was complete with screens to enable full access to
the event inside and out of the meeting room.
The execution
Having worked on the event for the previous 15 years, Staging Connections has an intimate
knowledge of the event requirements and was involved in the venue selection process a
year out from execution date. Providing a depth of service to the event Staging Connections
built a custom made board table along with styling the venue throughout utilising NRMA
brand colours. The visual component was delivered across three 14 foot screens in the
main meeting room, plasmas in the prefunction area along with a Webcast. Technical
support was offered throughout the main meeting room, press conference room, media
centre, polling room and Director’s prep room.
Challenges
AGMs are inherently challenging with very specific delivery requirements. Staging
Connections had a team of over 20 working on the event including 4 technical directors.
Feedback
Both the client and the members in attendance expressed their appreciation for the event
that was delivered seamlessly. The client acknowledged the support offered by the event
team from planning through to execution.
Questions:
1. Analyze the case and interpret it.
2. What do you infer from it?
3. Write down the case facts.
Source: http://www.stagingconnections.com/about/case-studies/
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