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Unit 8: Protocol and Staging




          13.  Name Tags/Place Cards Name tags are rarely recommended for stand up.             Notes
          14.  Place cards are inappropriate for most sit-down meals.
          15.  A senior staff member should not be delegated the task of meeting VIPs on arrival and
               introducing them to other guests as required.




             Case Study  NRMA Motoring and Services

             Annual General Meeting
             Australian Technology Park Sydney
             Show brief

             With clear key communication objectives for the event key to the delivery was the look
             and feel of the environment and the audio visual representation of the meeting.
             The finer details

             A strong brand presence was required throughout the venue to deliver a deeper brand
             experience for shareholders in attendance. Amongst the audio visual requirements was
             the need for clear vision of the board throughout the event and with the large numbers
             expected to attend, the pre-function area was complete with screens to enable full access to
             the event inside and out of the meeting room.
             The execution
             Having worked on the event for the previous 15 years, Staging Connections has an intimate
             knowledge of the event requirements and was involved in the venue selection process a
             year out from execution date. Providing a depth of service to the event Staging Connections
             built a custom made board table along with styling the venue throughout utilising NRMA
             brand colours. The visual component was delivered across three 14 foot screens in the
             main meeting room, plasmas in the prefunction area along with a Webcast. Technical
             support was offered throughout the main meeting room, press conference room, media
             centre, polling room and Director’s prep room.
             Challenges
             AGMs are inherently challenging with very specific delivery requirements. Staging
             Connections had a team of over 20 working on the event including 4 technical directors.
             Feedback
             Both the client and the members in attendance expressed their appreciation for the event
             that was delivered seamlessly. The client acknowledged the support offered by the event
             team from planning through to execution.

             Questions:
              1.  Analyze the case and interpret it.
             2.  What do you infer from it?
             3.  Write down the case facts.

          Source:  http://www.stagingconnections.com/about/case-studies/





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