Page 83 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes Develop networking skills which can help you to prosper in event management business
during later stage.

Understand new ideas venturing in the market and exchange ideas with fellow event
planners.
Learn management and event planning skills from seniors and staff members.

You can also get idea about dealing with different type of events like wedding, organizing
conference, birthday party, etc.
If you are very much convenient in particular field like organizing marriage or birthday
party then try to create your specialization in it.
Event planning training and internship along with certificate can easily help you to enter
in to the business environment.

You can get in touch with big event management companies and gain more job
opportunities.

Learn tactics of dealing with vendors, coordinating with staff members, marketing, etc.
You can also learn of dealing with stressful situations and can also understand tactics of
handling competitors.
Event planning training and internship can be highly beneficial only when you actively
participate and try to learn as many aspects as possible.

Task Actively join and participate in any creative event and learn about the different
keynotes of your observation.

4.3 Event Marketing and Promotion

One of the most important aspects of event managements is marketing and promoting the
event. Advertising as a tool cannot be underestimated in event marketing and event promotion.
Almost every event, except for the private parties and events have kept aside a budget to cover
advertising costs. And those involved in event marketing and event promotion need to first
analyze what type of media would reach their target audience.
And the choices include:
Commercial Television
Cable Television

Radio
Print
Road shows
There are also other means of advertising that include hoardings and sky balloons, amongst
others.
Commercial television is being regarded as the most effective means of reaching out to the
masses. And today with the television boom and the increasing number of channels, this is
being proven as an effective means of promoting events. However, for advertising on television,
a large sum of money needs to be kept aside. Ideally, the event organizer should tie up with
sponsors that already have advertising slots.

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