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Manpreet Kaur, Lovely Professional University Unit 4: Marketing and Promotion of the Event

Unit 4: Marketing and Promotion of the Event Notes

CONTENTS

Objectives
Introduction
4.1 Event Planning and Promotion
4.2 Event Planning Training and Internship
4.2.1 Benefits

4.3 Event Marketing and Promotion
4.4 Five Ps of Event Marketing
4.4.1 Product
4.4.2 Promotion

4.4.3 Price
4.4.4 Public Relations
4.4.5 Place
4.5 Internal versus External Event Marketing

4.6 Sponsorship Needs Assessment
4.6.1 Developing Sponsors
4.6.2 Selling Sponsorships
4.6.3 Overcoming Sponsor Objections

4.6.4 Negotiating your Sponsorship
4.6.5 Closing the Sponsorship Sale
4.6.6 Servicing Sponsorship Sales
4.6.7 Evaluating Sponsorships

4.7 Internet Event Marketing
4.8 Publicity
4.8.1 Marketing and Publicizing the Event
4.8.2 Branding

4.8.3 Print, Design and Production
4.8.4 Advantages of Publicity
4.8.5 Disadvantages of Publicity
4.8.6 Modes of Publicity

4.9 Promotion
4.9.1 Advertising
4.9.2 Mail outs/Email
4.9.3 Media
Contd....

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