Page 82 - DMGT304_EVENT_MANAGEMENT

Unit 4: Marketing and Promotion of the Event

4. Focus on product and design: What product you are exhibiting? Are you ready with design? Notes
Your product should not over shadow the design and neither your design should over shadow
the product. Keep proper balance while displaying product in order to make design captivating.
5. Budget: Do not overdo with your expenses that you find it difficult to recover expenses
and make profit. Following are the things you need to consider while preparing budget:

Rent of space you occupy for event
Money involved behind construction of design
Travelling expenses

Cost of transportation
Money involved behind various promotional activities

!
Caution Inaccurate planned events have maximum chances of being wrong.

4.2 Event Planning Training and Internship

Event management is a business which needs lot of attention to enjoy constant growth. In any
business you enter, without experience you cannot learn. Theoretical knowledge and practical
training are two different things which cannot be compared. The important thing you need to
learn is the way of application of theoretical knowledge while planning event. Event planning
training and internship are the ways to polish your existing knowledge related to management.
Understand your competitor’s strategies and as said before this is a business where ignoring
competitors can be your biggest mistake.

Remember one thing; it takes ages to create good image but it takes second to lose that image.
Your one mistake in any event and your reputation goes at stake. Every time you have to be
equally alert and well organized in events. Your first step towards event planning goes with
starting your business. Once you have sowed the roots then try to establish them and this can be
done with your experience of event planning during training or internship period. Apply all
your skills to establish the name of your company in the field of management. One thing you
can’t ignore here is requirement of client.
While going through the stage of establishment also start your marketing campaigns. Do
marketing for your company and make people realize about your ability of managing all type
of event. Manage as many clients as possible while marketing but do not create worst situation
for yourself by giving commitments to many clients altogether at the same time. Be in touch
with your past clients and develop new clients through proper networking. Client management
is the most important part of event planner as this can assist in building good image.
During event planning training and internship period they also teach you about management of
entire business. Many times growth of business is accurately not handled by people and they
carry on with negative marketing by spoiling events. So it is important to get trained before
entering into competition.

4.2.1 Benefits

Following are some of the benefits of event planning training and internship:

You can learn basics of event management, planning and execution of plan.
Enhance your level of confidence by practical event training.

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