Page 81 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 4.10 Event Promotion
4.10.1 Promotional Strategies
4.10.2 Cross Promotions
4.10.3 Street Promotions

4.10.4 Promotional Methods
4.11 Summary
4.12 Keywords
4.13 Review Questions

4.14 Further Readings

Objectives

After studying this unit, you should be able to:
Know the meaning of marketing
Identify five P’s of marketing
Understand the key concept of promotion
Explain the key point in planning and promoting an event
Describe the Event Planning Training and Internship

Introduction

What is the point of organizing a seminar or plan other event if nobody is going to show up?
How can you guarantee that people will show up and that you will get the target audience that
you want? In this unit we will discuss about the promotional methods and the strategies that can
be used to effectively market or promote the events. You see around yourself and just see any
big show on TV like the reality shows nowadays, they all are using some sort of events to raise
the TRP. It seems that everywhere you look someone is marketing events or events are being
used to market products and services.

4.1 Event Planning and Promotion

Standing different from others while planning event can be done only when an event is properly
planned. Accurately planned events have least chances of going wrong. There are various things
involved in event promotion and planning like selecting venue, marketing, getting sponsorship,
preparing committee, arranging finance, carrying out registration process, etc. All these things
can be effectively done only when there is proper team work. Important part of event planning
is designing of stall and making arrangements for displays.
Following points are taken into consideration while planning and promoting an event:

1. Determine your objective: Determine the objective which is achievable. Don’t set targets
which are impossible to reach.
2. Competitor: Who are your competitors in event? Depending on this you can strengthen
your weakness and present yourself perfectly.
3. Prepare checklist: Prepare checklist for promotion and planning in order to avoid last
minute work. Proper planned schedule will allow you to continue with error free work.

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