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Management Practices and Organisational Behaviour Pretty Bhalla, Lovely Professional University

Notes Unit 9: Learning, Attitudes and Values

CONTENTS
Objectives
Introduction

9.1 Meaning of Learning
9.2 Types of Learners
9.3 The Learning Process
9.4 Theories involved in Learning

9.4.1 Classical Conditioning
9.4.2 Operant Conditioning
9.4.3 Cognitive Learning Theory
9.4.4 Social Learning
9.5 Reinforcement

9.5.1 Stages in Reinforcement
9.5.2 Principles of Reinforcement
9.6 Attitudes
9.6.1 Characteristics of Attitudes

9.6.2 Functions of Attitude
9.6.3 Components of Attitudes
9.6.4 Sources and Types of Attitudes
9.6.5 Attitude Formation
9.6.6 Cognitive Dissonance Theory

9.6.7 Persuasion and Attitude Change
9.7 Values
9.7.1 Importance of Values
9.7.2 Types of Values

9.7.3 Instrumental and Terminal Values
9.8 Summary
9.9 Keywords
9.10 Self Assessment
9.11 Review Questions

9.12 Further Readings

182 LOVELY PROFESSIONAL UNIVERSITY