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Management Practices and Organisational Behaviour

Notes As an HR professional, you will want to influence your larger organisation to identify its
core values, and make them the foundation for its interactions with employees, customers,
and suppliers. Minimally, you will want to work within your own HR organisation to
identify a strategic framework for serving your customers that is firmly value-based.
Source: Susan M. Heathfield, About.com Guide

9.8 Summary

Learning is a term frequently used by a great number of people in a wide variety of
contexts.
Learning can be defined as a relatively permanent change in behaviour or potential
behaviour as a result of direct or indirect experience.
Reinforcement has played a central role in learning.
Attitudes and values of an individual determine where he/she wants to go in life in
general and career in particular.

It is these two things again that determine how much job satisfaction one can derive.
9.9 Keywords

Attitude: A complex mental state involving beliefs and feelings and values and dispositions to
act in certain ways.
Job Involvement: The degree to which a person identifies with his or her job.

Job Satisfaction: Sense of inner fulfillment and pride achieved when performing a particular
job.
Kinesthetic Learners: Learners which deal up in physical action.
Learning: Learning is any relatively permanent change in behaviour that occurs as a result of
experience.
Reinforcement: The attempt to develop or strengthen desirable behaviour by either bestowing
positive consequences or withholding negative consequences.
Values: Beliefs of a person or social group in which they have an emotional investment.

9.10 Self Assessment

Fill in the blanks:
1. Whether learned behaviours are actually performed depends largely on whether the
person expects to be .................. for the behaviour.

2. .................. is the process by which certain types of behaviours are strengthened
3. .................. is also called as operate conditioning and positive reinforcement.
4. .................. conditioning argues that behaviour is a function of its consequences.

5. Reinforcement proceeds in .................. stages.
6. An attitude is the .................. of the individual to evaluate some objects in a favourable or
an unfavourable manner.

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