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Management Practices and Organisational Behaviour




                    Notes              and effort looking for an ideal personality. According to Hitt, Middlemist and Mathis,
                                       satisficing can occur for various reasons:
                                       (a)  Time pressure.

                                       (b)  A desire to sit through a problem quickly and switch to other matters.
                                       (c)  A dislike for detailed analysis that demands more refined techniques.
                                       (d)  To avoid failure and mistakes that could affect their future in a negative way.
                                       Satisficing decisions make  progress toward objectives, and this progress  can be made
                                       while continuing to search for the better decision. In other words, satisficing, by recognizing
                                       the internal as well as external limitations under which decision-makers operate, provides
                                       a flexible approach where objectives can be achieved more easily. The Figure 3.4 below
                                       indicates the factors leading to bounded rationality and satisficing decisions.

                                           Figure  3.4: Factors  Leading  to  Bounded Rationality  and Satisficing  Decisions


                                               Information         External Factors        Time and
                                               Processing                                 Cost Limits
                                                Abilities                                   (Internal)




                                              Organizational                               Personal
                                                Objectives        DECISION MAKER            Factors




                                                                  Satisficing Decisions


                                       Evaluation: Does the bounded rationality model more realistically portray the managerial
                                       decision process? Research indicates that it does. One of the reasons that managers face
                                       limits to their rationality is because they must make decisions under risk and time pressure.
                                       The situation they find themselves in is highly uncertain and the probability of success is
                                       not known. The model also highlights the importance  of looking  into the behavioural
                                       aspects in the decision-making process. This knowledge certainly helps in understanding
                                       how and why managerial decisions have been made.
                                   3.  The Optimizing Decision-making Model: While making a decision under this model, an
                                       individual should follow the following six steps:

                                       1st Step – Ascertain the need for a Decision: The first step requires recognition that a decision
                                       needs to be made. A decision needs to be made when there exists a problem. In other
                                       words, there is a disparity between some desired state and the actual conditions and the
                                       decision-maker recognizes this.
                                       2nd Step – Identify the Decision Criteria: Once an individual has determined the need for a
                                       decision, the criteria that will be important in making the decision must be identified. The
                                       second step is important because it identifies only those criteria the decision-maker considers
                                       relevant. If a criterion is omitted from this list, we treat it as irrelevant to the decision-
                                       maker.

                                       3rd Step – Allocate Weights to the Criteria: The criteria listed in the previous step are not all
                                       equally important. It  is necessary, therefore to  weigh the  factors listed  in the  above-
                                       mentioned step in order to prioritize their importance in the decision. All the criteria are



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