Page 204 - DMGT501_OPERATIONS_MANAGEMENT
P. 204

Operations Management




                    Notes
                                     of truth.  Jet Airways uses this philosophy to attain its standards of customer satisfaction.
                                     The customers are made to  use  the interactions  with the airline staff  to evaluate the
                                     performance of the airline. Jet Airways manages these 'moments of truth' to create 'golden
                                     moments' and not 'coffee stains', according to the CEO Steve Forte.
                                     Questions
                                     1.   Analyse the case and efforts to manage quality at Jet.
                                     2.   Do SWOT analysis for Jet Airways?

                                   6.18 Summary


                                       Quality  Control implies working to a set standard of  quality which is achievable and
                                       which  has a ready market. Thus Quality  Control  means  adherence to  a standard  or
                                       prevention of a change from the set standard.
                                       Quality control has the objective of coordinating the quality maintenance and improvement
                                       efforts of all groups in the organisation with a view to providing full consumer satisfaction.
                                       Statistical quality  control enables  these objectives  to  be  attained  most  economically
                                       reducing scrap and rework, reducing machine downtime and minimising inspection.

                                       Objective decisions  in quality  management can  be built only on  facts.  The  decisions
                                       naturally would be as good or as bad as the data on which they are based. Thus, it is
                                       important to build that base of sound lines.
                                       When data are examined, it will normally be found that a few values will be extremely
                                       high or extremely low and most of the values tend to be concentrated within a region
                                       which is somewhere between the two extremes. This phenomenon is known as central
                                       tendency.

                                       The Process Capability may be defined as the capability of a process. This can be evaluated
                                       from the data which  is free  from assignable causes and  hence the  extent of  variation
                                       exhibited by it is only under the influence of the chance causes alone.
                                       ISO stands for International Organisation for Standards. ISO: 9000 is a series of international
                                       standards for quality systems. It is a practical standard for quality applicable both to the
                                       manufacturing and service industry.
                                       Statistical Quality Control is the application of statistical techniques to determine how far
                                       the product confers to the standards of quality & precision and to what extent its quality
                                       deviates from the standard quality.
                                       Acceptance Sampling can be described as the post-mortem of the quality of the product
                                       that has already been produced. The term Acceptance Sampling 'relates to the acceptance
                                       of a consignment/batch of items on the basis of its quality.'

                                       TQM is  a  quality-focused  customer-oriented integrative  management  method  that
                                       emphasises continuing and cumulative gains in quality, productivity and cost reduction.
                                       Six sigma is a major part of the TQM programme. It is defined as 3 to 4 defects per million.
                                       It stresses that the goal of zero defects is achievable. The concept and method of six sigma
                                       is applicable to everyone and to all functions, i.e., manufacturing, engineering, marketing,
                                       personnel, etc.
                                       Kaizen is  a group  activity and  it employs small groups  for initiating  improvements
                                       usually in small increments over a longer period of time.





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