Page 8 - DMGT546_INTERNATIONAL_TRADE_PROCEDURE_AND_DOCUMENTATION

Unit 1: Export Procedure and Documentation

1.1.1 How to Find Buyers Notes

To put it simply, there are only two ways you can find buyers of your products – either you find
the buyer or buyer finds you. Your sales strategy must take into account both the factors and
plan for effective use of both sources.
Some of the ways to locate buyers are:
Searching directories, trade literature, etc.
Using buyer-seller meets organized by trade associations
Conducting Market Research
Employing Commercial Agent/Representatives

Subscribing to information services, etc.
Some of the ways of attracting buyers are:

Advertisement
Promotion (e.g. direct mail)
Trade Shows
Web-sites
Search Engines, etc.

1.2 Export Documentation Requirements in India

Export documentation in India has evolved a great deal particularly since 1990. Efforts are on, on
a faster footing to streamline and modernize the system further (see box 1.1 below). Prior to
1990, the documentation was all manual and not at all coordinated. The result was lot of delays
and mistakes, rendering the task very clumsy, tiresome, repetitive and truly frustrating. India
adopted the ADS in 1991. ADS refers to Aligned Documentation System, which is the
internationally accepted documentation system (see box 1.2 below).
ADS uses a Master Document that contains the information common to all documents forming
part of the aligned series.

Box 1.1: Right Click for Fast Delivery

Speed
50-page set of forms to replace 120 pages
EDI linkage to facilitate online filing of documents
Fast-track mechanism for perishable cargo
Time limit to be set up for approvals/sanctions
Importer-Exporter Code (IEC) number to be issued online.

To cut transaction time and costs for exports, which are about five times that of China,
commerce and industry ministry announced several measures including a drastic trimming
in the number of forms to be filled from 120 pages to 50 pages. The new set–Aaayat
Niryaat–has been introduced by DGFT.
Union Commerce Minister Kamal Nath said this was in keeping with his promise made in
2006 that exporters and importers would be spared from filing multiple application forms
at various stages.
Contd...

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