Page 123 - DMGT514_MANAGEMENT_CONTROL_SYSTEMS
P. 123

Management Control Systems




                    Notes              Costs:
                                       Variable manufacturing cost per unit              ` 10
                                       Variable selling costs
                                       (On external sales only but not incurred on internal transfers)  1

                                       Fixed manufacturing cost (based on 15,000 units)    4
                                                                                          15
                                   5000 units are transferred annually to Division B at an internal transfer charge of  ` 19, which is
                                   obtained by deducting variable selling expenses from the external price since this expense is not
                                   incurred for internal transfers.
                                   The division B incorporates the transferred in goods into a more advanced product. The unit
                                   costs of this product are as follows:
                                       Variable manufacturing cost per unit              ` 38
                                       (Exclusive of transfer price)

                                       Variable selling expenses per unit                  1
                                       Fixed overheads                                    12
                                                                                          51
                                   Division B’s manager disagrees with the basis used to set the transfer price. He argues that the
                                   transfers should be made at variable cost plus an agreed (minimal) markup since he claimed that
                                   his division is taking output that Division A would be unable to sell at the price of ` 30.

                                   Partly because of this disagreement, a study of relationship between selling price and demand
                                   has been made for each division by the company’s sales director. The resulting report contains
                                   the following table:
                                   Customer demand at various selling prices:
                                    Division A
                                    Selling price                    ` 20               ` 30              ` 40
                                    Demand                          15,000            10,000              5000
                                    Division B
                                    Selling price                    ` 80               ` 90             ` 100
                                    Demand                          7,200               5000              2800
                                    The manager of Division B claims that this study supports his case. He suggests that a transfer
                                   price of  ` 12 would give Division A a  reasonable contribution  to its fixed overheads while
                                   allowing Division B to  earn a  reasonable profit. He also  believed that it would lead to  an
                                   increase of output and an improvement in the overall level of company profits.

                                   You are required:
                                   1.  To calculate the effect that the transfer pricing system has had on the company’s profits,
                                       and

                                   2.  To establish the likely effect on profits of  adopting the suggestion by the manager of
                                       Division B of a transfer price of ` 12.










          118                               LOVELY PROFESSIONAL UNIVERSITY
   118   119   120   121   122   123   124   125   126   127   128