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Unit 13: Fairness and Trust in Negotiation
Escalation Notes
Planted Information
Never-Ending Negotiation
Trust
Essential factor in negotiation
Enables cooperative behavior
Reduces harmful conflict
Facilitates work
Involves some risk
Requires interdependent relationship
Five Bases of Trust
Deterrence-based trust – imposed penalties
Self-interest trust – mutually advantageous
Relational trust – reliability in past performance
Identity-based trust – “us” culture
Institutional-based trust – imposed by the situation
13.12 Establishing Trust
Assess the situation
Are there incentives for parties to deceive one another?
Are there time constraints?
How well do you know the other party?
How does the other party see you?
Are there common interests to build trust upon?
Build mutual trust
Use norm of reciprocity
Display trust in the other person
Demonstrate trustworthiness by following through on a promise
Recognize mutual interests
Guard your reputation for trustworthiness
13.13 Trust and Distrust
It is considered that the root cause of a conflicting situation is trust and distrust relationships. To
pursue effective negotiations, trust must be built and distrust managed. In the past 10 years, a lot
has been studied about trust, but not much has been written about distrust. This paper uses a case
study approach to examine the antecedents, behaviors, and consequences in 10 legal cases in
Hong Kong, where distrust is generally regarded as the root cause of the problem in the cases.
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