Page 50 - DMGT520_ORGANIZATION_CHANGE_AND_DEVELOPMENT

Unit 3: Models of Change

Self Assessment Notes

Fill in the blanks:
5. The …………………….. describes the organisation as six interacting variables that could
serve as the focus of planned change: people, culture, task, technology, design, and strategy.

6. ………………….. suggests that efforts to bring about planned change in organisation should
approach change as a multistage process.
7. ……………… is the process by which people become aware of the need for change. It
people are satisfied with current practices and procedures, they may have little or no
interest in making employees understand the importance of a change and how their jobs
will be affected by it.
8. …………………….. suggests that organisations have to plan for, divert resources to, and
implement four sets of interlocking processes.
9. Each evolutionary period is characterized by the ………………. used to achieve growth,
while each revolutionary period is characterized by the dominant managerial problem
that must be solved before growth will continue.

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Case Study The New People Management:
Change through Merger - Lipton and Brooke Bond

here are two ways to look at the subject—one is to really distil some of the experiences
and especially some overall framework on the issue of Innovations and People
TManagement. The other is to present real life cases.

There are five or six experiences in the form of small stories about the transition that
happened earlier in Lipton and subsequently with the organization of Lipton and Brooke-
Bond to form a new company called Brooke-Bond Lipton which again is going through
yet another transformation as it has become a part of Hindustan Lever. Some of the human
issues and how they were tackled have been touched upon here. This is an account of the
transition, of team work and the innovative climate and what is the importance of
continuous learning.

This is a small story about the experiences in preparing people to accept and adopt change.
The information technology and how it can be a leverage for change management is yet
another bit of story and experience that have been discussed here.
One of the most important things is to have a growth mindset. Lipton India Brooke-Bond
India came into Unilever fold through acquisitions in 1981 and 1984 respectively. In India
both companies have been arch rivals for over 80 years fighting for the same market. The
years between 1993-95 witnessed certain events which have left a lasting impact as regards
Brooke-Bond is concerned. Some of the major events are: Dollops ice cream’s marketing
and distribution business was acquired; Kisan Products Ltd. too was acquired and
integrated with Brooke-Bond; Hindustan Lever has tea plantations, tea estate at Dum
Duma and these were merged with Brooke-Bond. Lipton India was merged leading to the
change in the name of Brooke-Bond Lipton India.
Brooke-Bond Lipton entered into frozen products and the Walls range with a large
investment in Nasik. Kwality and Milkfood 100% Ice cream, with their ice cream marketing
Contd...

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