Page 116 - DMGT524_TOTAL_QUALITY_MANAGEMENT
P. 116

Unit 8: Continuous Process Improvement




          8.5.1 Steps to Re-engineer the Process                                                Notes

          Project phases required for successful BPR:

          Phase 1: Begin Organisational Change

          Activities

               Assess the current state of the organisation
               Explain the need for change
               Illustrate the desired state
               Create a communications campaign for change
          The first step is to take a long, hard look at how the organisation operates. The focus of this
          examination is on the operating procedures and the bottom-line results that are generated by
          them. The purpose of performing the analysis described below is to determine whether dramatic
          change by doing BPR is really necessary. It may be that only marginal change (the result of
          Continuous Process Improvements, Total Quality Management, and other similar programs) is
          needed – which would expose the change initiative and the organisation to much less risk.
          Aspects of the business that need to be evaluated are: how things are currently done, what
          changes may be occurring, and what new circumstances exist in our business environment.
          Next, a look at how certain operating procedures within the organisation has caused or will
          cause irreparable damage to the company’s livelihood. What is the source of the organisation’s
          concern? Maybe the demands of the marketplace are shifting. Perhaps competitors have made
          significant advancements in products and services. Regardless of the reasons, it should be clear
          whether or not the organisation, in its current state, is able to meet the needs of the markets it
          serves.
          The consequences of inaction should be identified and well understood. In most cases, these
          consequences are the loss of jobs by shutting down portions of the business, or perhaps the
          entire business. Finally, the proper future direction of the organisation should be decided. The
          future “vision” of how the business must operate will serve as a clear and concise guide with
          measurable goals for employees to focus on.
          If an organisation wishes to change the way it operates, it must turn to its people to make it
          happen. People are the agents of change. Creating business plans and strategies are important,
          but they are only tools to guide the actions of people.
          In order for change to be embraced, everyone must understand where the organisation is today,
          why the organisation needs to change, and where the organisation needs to be in order to
          survive.

          Phase 2: Build the Re-engineering Organisation

          Activities

               Establish a BPR organisational structure
               Establish the roles for performing BPR

               Choose the personnel who will re-engineer
          An infrastructure must be established to support re-engineering efforts. Although this phase
          consists of only a few tasks, it has a tremendous impact on the success of a BPR endeavour.




                                           LOVELY PROFESSIONAL UNIVERSITY                                   111
   111   112   113   114   115   116   117   118   119   120   121