Page 50 - DMGT524_TOTAL_QUALITY_MANAGEMENT

Neha Tikoo, Lovely Professional University
Unit 4: Leadership for TQM

Unit 4: Leadership for TQM Notes

CONTENTS
Objectives

Introduction
4.1 Leadership
4.2 Characteristics of Quality Leaders

4.3 Role of TQM Leaders
4.4 Attitudes and Involvement of Top Management
4.4.1 Nature of Attitudes and Their Dimensions
4.4.2 Types of Attitudes

4.5 Leadership Concepts
4.5.1 Seven Habits
4.5.2 Deming Philosophy

4.6 Quality Council
4.6.1 Core Values
4.7 Summary

4.8 Keywords
4.9 Review Questions
4.10 Further Readings

Objectives

After studying this unit, you will be able to:

Define Leadership
Discuss the Characteristics of Quality Leaders
Explain the Various Roles of TQM Leaders

Introduction

In previous unit, we dealt with the concept of quality, the process steps in TQM, its principles,
framework and the basic elements of TQM. We also discussed some of the barriers and benefits
of TQM. This unit will help you to understand the importance of leadership in TQM.

There is no universal definition of leadership and indeed many books have been devoted to the
topic of leadership. James MacGregor Burns, in his book Leadership, describes a leader as one
who instills purposes, not one who controls by brute force. A leader strengthens and inspires the
followers to accomplish shared goals. Leaders shape the organization’s values, promote the
organization’s values, protect the organization’s values and exemplify the organization’s values.
Ultimately, Burns says, “Leaders and followers raise one another to higher levels of motivation

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