Page 259 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Self Assessment

Fill in the blanks:
1. Consumer spending is under ............................
2. With many retailers chasing ever ............................ rupees with the very same merchandise,
tremendous price competition has ensued.
3. There are opportunities to succeed other than ............................
4. Retailers are having trouble exploiting them because they are ............................ to differentiate
their businesses, respond to changing demographics, or contain contact centre costs without
negatively impacting customer service and sales.
5. ............................ is an important issue in service quality in visual merchandisisng.

6. India is a very price ............................ market.
7. Customers allocated to assurance the lowest weighting, indicating it to be of ............................
importance to them, yet they expect most from this service dimension.

8. For the same product, prices vary depending upon the type of quality as well as
............................
9. There can be situations where despite being a price sensitive market ............................
products are in high demand.
10. There are many up market stores which stock brands which are ............................ symbols
for the higher echelons of the society.

13.3 Standard Operating Procedures (SOPs)

Standard operating procedures (SOPs) means establishing procedure to be followed in carrying
out a given operation or in a given situation.
An important aspect of a quality system is to work according to unambiguous Standard Operating
Procedures. In fact the whole process from sampling to the filing of the analytical result
should be described by a continuous series of SOPs. A SOP for a laboratory can be defined as
follows:

“A Standard Operating Procedure is a document which describes the regularly recurring
operations relevant to the quality of the investigation. The purpose of a SOP is to carry out the
operations correctly and always in the same manner. A SOP should be available at the place
where the work is done”.
A SOP is a compulsory instruction. If deviations from this instruction are allowed, the conditions
for these should be documented including who can give permission for this and what exactly the
complete procedure will be. The original should rest at a secure place while working copies
should be authenticated with stamps and/or signatures of authorised persons.
Several categories and types of SOPs can be distinguished. The name “SOP” may not always be
appropriate, e.g., the description of situations or other matters may better designated protocols,
instructions or simply registration forms. Also worksheets belonging to an analytical procedure
have to be standardised (to avoid jotting down readings and calculations on odd pieces of
paper).

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