Page 144 - DMGT553_RETAIL_STORE_MANAGEMENT

Unit 8: HR in Operations

Notes
6. Stimulate and develop positive morale and team spirit that leads to high productivity
7. Actively work to increase personal skills and knowledge
Uphold Cooperative Policies

1. Uphold all cooperative policies
2. Ensure that store facilities and equipment meet all federal, state, and OSHA
regulations
3. Inform all customers of safe product handling

4. Develop and update a regular maintenance schedule for all store facilities and
equipment
Marketing

Marketing involves developing and implementing an annual marketing plan, directing
store marketing activities, and developing an annual sales and promotion program.
Develop and Implement an Annual Marketing Plan
1. Submit store’s marketing plan to the general manager by ……………….

2. Review the following marketing activities with the general manager by the ……….
of each month:
(i) Sales call recap
(ii) Market share report

(iii) Sales analysis report
(iv) Strategy review report
(v) Competitive pricing analysis report
(vi) Sales promotional efforts

(vii) Plans for the following month
Direct Store Marketing Activities
1. Review store sales goals with store employees each month
2. Review the following marketing activities with store employees each month:
(i) Sales call reports
(ii) Market share report

(iii) Sales analysis report
(iv) Strategy review report
(v) Competitive pricing analysis report
(vi) Sales promotional efforts
(vii) Plans for the following month

Develop an Annual Sales and Promotion Program
1. Establish an advertising expense budget at the beginning of each year; review with
and get manager’s approval
2. Hold one major open house sale each year and at least one minor sale each year
Contd....

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