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bdkbZ 13 % ,dkf/dkjh iQeZ dk fl¼kar





          fp=k 13-1 esa TC oqQy ykxr oØ rFkk TR oqQy vk; oØ gSA TR oØ ewy ¯cnq O ls 'kq: gks jgk gSA bldk  uksV
          vfHkizk; ;g gS fd tc dksbZ mRiknu ugha gksxk rks oqQy vk; Hkh 'kwU; gksxhA blosQ foijhr oqQy ykxr oØ
          ¯cnq P ls vkjaHk gks jgh gSA bldk dkj.k ;g gS fd ;fn iQeZ mRiknu can Hkh dj ns rks Hkh mls caèkh ykxrsa
          OP [kpZ djuh iM+sxhA TP oØ oqQy ykHk oØ gSA ;g oØ ¯cnq R ls vkjaHk gks jgk gSA blls Kkr gksrk gS
          fd vkjaHk esa iQeZ dks ½.kkRed ykHk (Negative Profits) izkIr gks jgs gSa vFkkZr~ gkfu gks jgh gS D;ksafd
          oqQy ykxr] oqQy vk; ls vfèkd gSA fp=k 13-1 ls Kkr gksrk gS fd iQeZ tSls&tSls mRiknu c<+k jgh gS oqQy
          vk; c<+rh tk jgh gSA ijarq vkjaHk esa oqQy vk; oqQy ykxr ls de (TR < TC) gSA blfy, TP oØ osQ
          RC Hkkx ls Kkr gksrk gS fd iQeZ dks gkfu gks jgh gSA ¯cnq M ij TR = TC gS blfy, tSlk fd TP oØ
          osQ ¯cnq C ls Kkr gksrk gS fd iQeZ dks u rks gkfu gks jgh gS vkSj u gh ykHk gks jgk gSA ¯cnq M dks
          le&foPNsn fcanq (Break Even Point) dgk tk;sxkA iQeZ tc fcanq M ls vfèkd mRiknu djsxh rks oqQy
          vk; oqQy ykxr ls c<+rh (TR > TC) tk,xhA TP oØ Hkh
          ¯cnq C ls Åij dh vksj mB jgh gSA blls Kkr gksrk gS fd  lkoèkkuhiwoZd è;ku nsa
          iQeZ dks ykHk fey jgs gSaA tc TP oØ vius mPpre ¯cnq E  fp=k 13-1 esa TC oØ OY v{k ls 'kq:
          ij gksxh rks iQeZ dks  vfèkdre ykHk  (Maximum  gksrh gS] blfy, ;g vYidkyhu ykxr oØ
          Profits) izkIr gksaxsA mRiknu dh OQ ek=kk ftl ij iQeZ dks  gksuh pkfg,A nh?kZdkyhu TC oØ ewy ¯cnq
          vfèkdre ykHk fey jgk gS] larqyu mRiknu dh ek=kk  O ls vkjaHk gksrh gSA
          dgyk,xhA
          ;fn iQeZ larqyu ek=kk OQ ls vfèkd mRiknu djsxh rks TR vkSj TC js[kkvksa dk varj de gksrk pyk tk,xk
          rFkk ¯cnq N ij ;s js[kk,a ,d&nwljs dks dkVsaxh vFkkZr~ TR = TC gksxkA bldk vfHkizk; ;g gqvk fd iQeZ
          osQ ykHk de gksrs tk,axs rFkk ¯cnq N ij Hkh iQeZ dks u dksbZ ykHk gksxk rFkk u dksbZ gkfu gksxhA tSlk fd
          TP osQ ¯cnq D ls Kkr gksrk gSA ;fn iQeZ blls vfèkd mRiknu djsxh rks TR osQ TC ls de (TR < TC)
          gksus osQ iQyLo:i iQeZ dks gkfu gksus yxsxhA la{ksi esa iQeZ ¯cnq E ij vfèkdre ykHk izkIr djsxhA iQeZ osQ
          vfèkdre ykHk dks Kkr djus osQ fy, TR rFkk TC js[kk ij Li'khZ; js[kk,¡ [khaph tkrh gSaA ftu ¯cnq ij
          [khaph xbZ Li'khZ; js[kk,¡ (Tangent Lines) lekukarj gSa] mudk iQklyk vf/dre gksxkA bl fp=k ls Kkr
          gksrk gS fd A rFkk B fcanq ij Li'khZ; js[kk,¡ (Tangent) lekukarj gSa] vr% TR rFkk TC oØ dk vfèkdre
          varj AB ls izdV gksxkA bl voLFkk esa ,dkfèkdkjh dks vfèkdre ykHk izkIr gksaxs tSlk fd TP oØ osQ ¯cnq
          E ls Kkr gks jgk gSA ,dkfèkdkjh }kjk dher rFkk larqyu izkIr djus dh bl fofèk dks Trial and Error
          Method Hkh dgk tkrk gS D;ksafd bl fofèk }kjk ,dkfèkdkjh dks fofHkUu dhersa fuèkkZfjr djosQ ;g vuqeku
          yxkuk iM+rk gS fd dher osQ dkSu ls Lrj ij og larqyu dh fLFkfr esa gksxk vFkkZr~ vfèkdre ykHk izkIr
          djsxkA


          Lo&ewY;kadu (Self Assessment)

          cgqfodYih; iz'u (Multiple Choice Questions)μ
            5- ,dkfèkdkj dh fLFkfr esa osQoy ,d gh gksrh gS
               (v) iQeZ             (c) eqnzk         (l) ykxr       (n) oLrq
            6- ,dkfèkdkjh {ks=kksa esa ubZ iQeks± osQ cktkj esa izos'k djus ij gksrk gSμ
               (v) dj               (c) izfrcaèk      (l) fu"ksèk    (n) vuqefr
                                     ----------------------
            7- ,dkfèkdkj dh fLFkfr esa dksbZ     oØ ugha gksrkA
               (v) iw£r pØ          (c) ykxr oØ       (l) oØ         (n) iw£r oØ
            8- ,dkfèkdkjh osQ mRiknu dk dksbZ ugha gksrkμ
               (v) fudVre LFkkukiUu (c) LFkkukiUu     (l) ykxr oØ    (n) buesa ls dksbZ ughaA



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