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bdkbZ 13 % ,dkf/dkjh iQeZ dk fl¼kar





          iz;ksx djus dh vko';drk ugha gksrhA IykaV dk vkdkj rFkk fdlh fuf'pr vkdkj okys IykaV dk  uksV
          fdl va'k rd mi;ksx fd;k tk, ;g loZFkk cktkj ek¡x ij fuHkZj djrk gSA oqQN cktkj fLFkfr;ksa esa
          b"Vre {kerk izkIr dh tk,xh] ¯drq oqQN vU; fLFkfr;ksa esa ,dkfèkdkjh b"Vre ls de (Sub-Optimally)
          mRiknu djsxkA oqQN fLFkfr;ksa esa b"Vre ls vfèkd {kerk dk mi;ksx Hkh gks ldrk gSA ;g lc cktkj ek¡x
          ij fuHkZj djrk gSA fp=k 13-5 esa ,dkfèkdkjh osQ U;wure nh?kZdkyhu larqyu dh O;k[;k dh xbZ gS] tc cktkj
          dk vkdkj ,dkfèkdkjh dks U;wure nh?kZdkyhu vkSlr ykxr ij mRiknu djus ls jksdrk gS] vkSj ;g fLFkfr
          izk;% ns[kus dks feyrh gSA

                                             fp=k 13-5
                                        Y
                                         Super Normal Profit

                                                      LMC
                                      Revenue/Cost  P  E  B  LAC
                                       N
                                               A



                                                 LMC=MR
                                                        AR
                                      O           MR         X
                                              M
                                                Output


          ,dkfèkdkjh osQ nh?kZdkyhu larqyu dh fLFkfr dks fp=k 13-5 dh lgk;rk ls Li"V fd;k tk ldrk gSA fp=k
          13-5 ls Kkr gksrk gS fd ,dkfèkdkjh ¯cnq E ij larqyu esa gksxkA ¯cnq E ij MR = LMC, og oLrq dh
          OM ek=kk dk mRiknu djsxkA ;g mRiknu dh larqyu ek=kk gksxhA bl ek=kk ij dher ON (= AM) gksxh
          rFkk nh?kZdkyhu vkSlr ykxr BM gksxhA dher (AM) osQ nh?kZdkyhu vkSlr ykxr (BM) ls vfèkd (AR
          > AC) gksus osQ dkj.k ,dkfèkdkjh dks vlkekU; ykHk izkIr gksaxsA vr,o ,dkfèkdkjh dks AM – MB = AB
          izfr bdkbZ vlkekU; ykHk izkIr gksaxsA ,dkfèkdkjh dks oqQy ABPN vlkekU; ykHk feysaxsA tSlkfd Nk;knkj
          Hkkx }kjk fn[kk;k x;k gSA

          13-6   dher foHksn ;k Hksnewyd ,dkfèkdkj
                 (Price Discrimination or Discriminating Monopoly)


          dher foHksn og fLFkfr gS ftlesa ,d oLrq dks ,d ls vfèkd
                                                               dher foHksn D;k gS\
          dher ij cspk tkrk gSA ,d ,dkfèkdkjh dbZ ckj fdlh oLrq
                                                         dher foHksn og fLFkfr gS ftlesa ,d fooszQrk
          dh fofHkUu miHkksDrkvksa ls ;k fofHkUu mi;ksxksa osQ fy,  fdlh ,d oLrq dh fofHkUu oszQrkvksa ls
          vyx&vyx dher ys ldrk gSA ,dkfèkdkjh dh bl dher  fofHkUu dher ysrk gSA ;g ml le; laHko
          uhfr dks dher foHksn (Price Discrimination) dgrs gSa  gksrk gS tc cktkj esa dksbZ izfr;ksfxrk ugha
                                                         gksrh rFkk fofHkUu oszQrkvksa osQ fy, oLrq dh
          vkSj tks ,dkfèkdkjh ,slk djrk gS mls Hksnewyd ,dkfèkdkjh
                                                         ek¡x dh yksp fofHkUu gksrh gSA
          (Discriminating Monopolist) dgrs gSaA
          ts-,l-csal- osQ 'kCnksa esa] ¶dher foHksn ls vfHkizk; foozsQrk dh ml fØ;k ls gS ftlesa fd og ,d
          gh izdkj osQ inkFkks± osQ fy, fofHkUu oszQrkvksa ls fofHkUu dhersa ysrk gSA¸ (Price discrimination
          refers strictly to the practice by a seller to charging different prices from different
          buyers for the same goods Q —J.S. Bains)



                                           LOVELY PROFESSIONAL UNIVERSITY                                   293
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