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O;f"V vFkZ'kkL=k osQ fl¼kar




                    uksV
                                                           MR  = MR  = MR    A+B  = MC
                                                                      B
                                                               A
                                  eku yhft, ;fn ;g 'krZ iwjh ugha gksrhA cktkj A esa] cktkj B dh vis{kk] MR de gS rks Hksnewyd osQ
                                  ,dkfèkdkjh osQ fy, ;g ykHknk;d gksxk fd og oLrq dh oqQN bdkb;k¡ cktkj A ls gVkdj cktkj B esa csps]
                                  tgk¡ mls vfèkd lhekar vk; (MR) izkIr gks losQxhA ;g fØ;k rc rd pyrh jgsxh tc rd nksuksa cktkjksa
                                  esa lhekar vk; (MR) ,d nwljs osQ cjkcj ugha gks tkrhA

                                  3- dher fuèkkZj.k (Price Determination)

                                  foHksnhÑr ,dkfèkdkjh dh fLFkfr esa dher fuèkkZj.k dks fp=k 13-6 }kjk Li"V fd;k x;k gSA fp=k
                                  13-6 foHksnhÑr ,dkfèkdkj dh fLFkfr esa larqyu dh fLFkfr dks Li"V djrk gSA
                                  fp=k 13-6 esa Hksnewyd ,dkfèkdkjh osQ larqyu dh fLFkfr dks izdV fd;k x;k gSA eku yhft, cktkj dks
                                  nks Hkkxksa A rFkk B esa ck¡V fn;k x;k gSA tSlk fd AR rFkk AR  oØksa dh <yku ls Li"V gS fd A cktkj
                                                                         A       B
                                  dh ek¡x B cktkj dh ek¡x dh vis{kk de ykspnkj (Less Elastic) gSA bl fp=k esa AR oØ cktkj A
                                                                                                    A
                                  vkSj AR  oØ cktkj B osQ ek¡x oØ gS] nksuksa cktkjksa dh lkewfgd fLFkfr dks fp=k 13-6 (A + B) esa fn[kk;k
                                        B
                                  x;k gSA Li"V gS fd ,dkfèkdkjh dk larqyu E ¯cnq ij gksxk tgk¡ la;qDr lhekar vk; oØ (Combined
                                  MR Curve) lhekar ykxr oØ (MC Curve) osQ cjkcj gSA ,dkfèkdkjh dh oqQy mRiknu ek=kk OQ gSA
                                  og bl mRiknu dks nks cktkjksa esa bl izdkj ck¡Vsxk fd izR;sd cktkj esa lhekar vk; (MR) leku gks tk,¡A
                                  ;fn ,d cktkj esa mldh lhekar vk; de gS vkSj nwljs cktkj esa vfèkd gS] rks ,slh n'kk esa de lhekar
                                  vk; okys cktkj ls mRiknu dks vfèkd lhekar vk; okys cktkj esa LFkkukarj.k djuk ykHknk;d gksxkA bl
                                  lhekar vk; dks izkIr djus osQ fy, ,dkfèkdkjh cktkj A esa OA ek=kk rFkk cktkj B esa OB ek=kk cspsxkA
                                  og cktkj A esa] oLrq dh OP  dher ij] de ek=kk rFkk cktkj B esa oLrq dh de dher vFkkZr~ OP
                                                        1                                                     2
                                  dher ij vfèkd ek=kk cspsxk rFkk mRiknu dh oqQy ek=kk OA + OB ,dkfèkdkjh osQ oqQy mRiknu OQ osQ
                                  cjkcj gksxhA

                                                                     fp=k 13-6


                                            Y     Market (A)      Y     Market (B)    Y     Market (A+B)
                                                                                                   MC

                                         Price/Revenue  1      Price/Revenue  P 2     Cost/Revenue  A
                                          P





                                                     AR A                       AR B                MR A+B
                                                MR A                          MR B
                                          O                   X  O                   O
                                               A                        B          X            Q       X
                                                 Output                 Output               Output

                                  fp=k 13-6 ls Li"V gS fd (i) oqQy mRikn dh lhekar ykxr] la;qDr lhekar vk; osQ cjkcj gSA
                                  (ii) nksuksa cktkjksa dh lhekar vk; cjkcj gSA (iii) nksuksa cktkjksa dh lhekar vk; oqQy mRikn dh
                                  lhekar ykxr osQ cjkcj gSA
                                  fp=k 13-6 ls Kkr gksrk gS fd cktkj A esa cktkj B dh vis{kk ek¡x dh yksp de gSA vr% cktkj A esa] cktkj
                                  B dh rqyuk esa] dher Å¡ph rFkk fcØh dh ek=kk de gksxhA



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