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bdkbZ 13 % ,dkf/dkjh iQeZ dk fl¼kar





          ij lhekar ykxr rFkk lhekar vk; (MC = MR) cjkcj gksaxhA bls larqyu mRiknu dgk tk,xkA ;fn larqyu  uksV
          mRiknu dh dher mldh vkSlr ykxr ls vfèkd gksxh rks ,dkfèkdkjh dks vlkekU; ykHk izkIr gksaxsA

                          vlkekU; ykHk (Super Normal Profit) = AR > AC

          larqyu dh bl fLFkfr dks fp=k 13-2 }kjk izdV fd;k tk ldrk gSA fp=k 13-2 ls izdV gksrk gS fd
          ,dkfèkdkjh ¯cnq E ij larqyu dh voLFkk esa gksxkA D;ksafd bl ¯cnq ij lhekar vk; (MR) rFkk lhekar
          ykxr (MC) ,d nwljs osQ cjkcj (MR = MC) gSaA ,dkfèkdkjh oLrq dh OM bdkbZ dk mRiknu djsxk]
          mRiknu dh bl ek=kk ij oLrq dh dher BM mldh vkSlr ykxr AM ls BA vfèkd (BM – AM = BA)
          gSA vr% bl fLFkfr esa ,dkfèkdkjh dks ABPC oqQy vlkekU; ykHk izkIr gksaxsA
          (2) lkekU; ykHk (Normal Profits)μ;fn vYidky esa ,dkfèkdkjh larqyu dh fLFkfr (MC = MR)
          esa oLrq dh dher (AR), vkSlr ykxr (AC) osQ cjkcj (AC = AR) gS rks iQeZ dks osQoy lkekU; ykHk
          (Normal Profits) izkIr gksaxsA

                             lkekU; ykHk (Normal Profits) = AR = AC


          ,dkfèkdkjh larqyu dh bl fLFkfr dks fp=k 13-3 }kjk Li"V fd;k tk ldrk gSA fp=k 13-3 ls Kkr gksrk gS
          fd ,dkfèkdkjh ¯cnq E ij larqyu esa gksxk D;ksafd ¯cnq E ij MC = MR gSA ,dkfèkdkjh dk larqyu mRiknu
          OM bdkb;k¡ gSaA mRiknu dh bl ek=kk ij vkSlr ykxr oØ (AC) vkSlr vk; oØ (AR) dks ¯cnq A
          ij Nw jgk gSA vr% ¯cnq A ij oLrq dh dher OP (AR) rFkk vkSlr ykxr AM (AC) ,d nwljs osQ cjkcj
          gSaA vr,o ,dkfèkdkjh dks larqyu mRiknu ij osQoy lkekU; ykHk (Normal Profits) izkIr gksaxs D;ksafd
          larqyu ek=kk ij vkSlr ykxr rFkk dher (vkSlr vk;) cjkcj (AC = AR) gSaA

                                             fp=k 13-3


                                       Y
                                          Normal Profit
                                                     MC   AC
                                     Revenue/Cost  P  A





                                                         AR
                                               E
                                                     MC=MR
                                                  MR
                                      O                      X
                                                M
                                               Output

          (3) U;wure gkfu (Minimum Loss)μvYidky esa ,dkfèkdkjh dks gkfu mBkdj Hkh mRiknu djuk iM+
          ldrk gS] ;fn vYidky esa eanh osQ dkj.k oLrq dh ek¡x de gks tk, vkSj iQyLo:i dher de gks tk,
          rks ,dkfèkdkjh bl de dher ij Hkh mRiknu djrk jgsxkA ;fn bl ij mls vkSlr ?kVrh c<+rh ykxr
          (AVC) fey jgh gksA ;fn ,dkfèkdkjh dks vkSlr ?kVrh c<+rh ykxr ls Hkh de dher fuèkkZfjr djuh iM+sxh
          rks og oLrq dk mRiknu can dj nsxkA vr% ,dkfèkdkjh vYidky esa larqyu dh voLFkk esa U;wure gkfu
          vFkkZr~ vkSlr caèkh ykxr dh gkfu Hkh mBk ldrk gSA larqyu dh bl fLFkfr esa dher (AR) oLrq dh
          vkSlr ?kVrh c<+rh ykxr (AVC) osQ cjkcj gksrh gSA vr,o ,dkfèkdkjh dks vkSlr caèkh ykxrksa (Fixed



                                           LOVELY PROFESSIONAL UNIVERSITY                                   291
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