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iekweI–8: swpyS Awmdn pirklpnw
AnuBv dy AwDwr qy ies g`l dw smrDn nhI huMdw[ ivAwpwirk mMidAw dy pirxwmsvrup apBog sdw È؇
nhI G`tdw[ adwhrx dy leI, 1948-49 Aqy 1974-75 dI ivAwpwirk mMidAW dy dorwx apBog G`t
nhI hoieAw sI[
3. Awmdn dw ivqrx Apirvriqq nhI (Distribution of Income not Unchanged) – pyS kIqw
igAw isDWq ies mwinAwqw qy AwDwirq hY ik swrI Awmdn dy p`Dr iv`c bdlwv hox nwl vI Awwmdn dw
ivqrx lgBg Apirvriqq rihdW hY[ jykr Awmdn iv`c v`DI hox dy nwl-nwl Awmdn dw v`D smwnqw
dI idSw iv`c dubrw ivqrx huMdw hY, qW ApySwkirq grIb Aqy ApySwkriq DnI pirvwrW dy sMbDq swry
ivAkiqAw dI APC G`tygI[ ies qrW jdy Awmdn v`DygI, qW apBog Pln auqy dI Aor iKsk kr C
s1
qo C qy nhI Awvygw[
s2
4. apBogqw ivvhwr bdlwv (Reversible Consumer Behaviour) – mwiekl ievynj dy muqbwk,
“apBogqw ivvhwr purI qrW qy Apirvriqq hox dI vjwey smy dy muqbwk holI-holI pirvriqq huMdy hn[
jd ipCly ijAwdqr p`Dr (cotI) qo ijnw vI v`d smW lg jwvygw, ipCly ijAwdwqr Awmdn p`Dr dw
cwlU apBog qy aunW hI G`t Asr pvygw[” jykr AwsI ieh vI jwxdy hn hW ik iksy apBogqw ny Awpxy
ipCly aucqm Awmdn p`Dr (cotI) qy ikvy Krc krdw sI, qW vI ieh jwn sknw sMBv nhI kI auh hux
iksy FMg nwl Krc krygw[
5. hor kwrkw dI nzrAMdwj (Neglect of Other Factors) – pyS kIqw igAw isDWq ies mwinAwqw qy
AwDwirq hY ik apBogqw dy Krc iv`c hox vwly bdlwv audy ipCly ijAwdqr Awmdn p`Dr (cotI) nwl
sMbD rhdy hn[ ieh isDWq ies nzr iv`c krzor hY ik ieh apBogqw ivvhwr ƒ pRBwivq krx vwly hor
kwrkW ijvy pirsMpiq Dwrko, SirrIkrx, AwXu-sMrcnw iv`c bclwvW, nvI apBogqw vsquAw dy Awgmn
Awid ƒ nzrANdwj krdw hY[
‡≈√’ swpyS Awmdn pirklpnw qy Awpxy ivcwr ibAwn kro[
6. apBogqw AiDmwx duijAw qy inrBr nhI (Consumer Preferences do not depend on Others)-
ies isDWq dI iek hor Avwsqivk mwnqw ieh hY ik apBokqw AiDmwn dUsirAW qy inrBr huMdy hn
ijsdy pirxwmsrUp iksy apBokqw dw Krc asdy DnI gvWFI dy apBog FWicAW nwl sMbD rKdw hY[
prMqu hr vwr ieho ijhw nhI huMdw[ pRo. jwrj ktonw (George Katona) dy pRiqAkS AiDAnW qoN pqw
lgdw hY ik apBOkqw Krc iv`c pRiqAwSwvW Aqy pRvriqAW dw bhuq v`fw h`Q rihMdw hY[asdw kihxw
hY ik mh`qvkWSwvW dy pD`r qy ADwirq Awmdn –pRiqAwSwvW Aqy pirsMpiq DwrxwvW dy pRiq pRvriqAW
apBokqw Krc ivvhwr nUM pRdrSn pRBwv dI bjwey v`D pRBwivq krdI hY[
7. ivprIq ibjlI cmk Asr (Reverse Lightning Bolt
Effect) – pRo. simQ Aqy pRo. jYksn ny Awpxy AwnuBv dy
AwDwrW qy fusnbwrI dI AwlocnW kIqI hY ik mMdI qo bwd
Awmdn iv`c jyVw smuqQwn (recovery) hoieAw hY auh
ryct Asr dy kwrx nhI blik apBogqw dy apBog AnuBv
‘ivpirq ibjlI cmk Asr’ dI qrW huMdy hn[ ieho ijhW
iesleI kI apBogqw mMdI qo bwd Awmdn ƒ v`Dx nwl
Awpxy apBogqw ƒ ‘AinrMqr Awdq siQrqw’ dy kwrx holI
holI v`Ddw hY[ iehƒ icqr 8.2 iv`c ivKwieAw igAw hY
ijQy apBog p`DrW rwhI Awmdn dy v`Dx dy nwl ivKwieAw
igAw hY ijQy ivprIq ibjlI dI cmk huMdI hY[ icqr 8.2
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