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bdkbZ—30% vfHko`fÙk izo.krk] O;fDrRo rFkk cqf¼ dk ekiu
vf/xe vH;kl uksV
1- cqf¼ dh ,d O;kid ifjHkk"kk nhft, vkSj cqf¼ dh fo'ks"krkvksa dks crkb,A cqf¼ dh izdkj Hkh crkb,A
2- cqf¼ ijh{k.k osQ izdkj crkb, vkSj budk mnkgj.kksa ls laf{kIr fooj.k nhft,A 'kkfCnd vkSj v'kkfCnd ijh{k.kksa
esa vUrj crkb,A
3- cqf¼ ijh{k.kksa dk 'kSf{kd funsZ'ku esa mi;ksx crkb,A v'kkfCnd ijh{k.k dk egRo Hkh crkb,A
4- cqf¼ dh izeq[k fo'ks"krkvksa dk mYys[k dhft,A
5- cqf¼ vkSj l`tukRedrk esa vUrj crkb,A
6- cqf¼ ijh{k.kksa osQ izdkj crkb, vkSj vUrj Li"V dhft,A
7- cqf¼ dk 'kSf{kd funsZ'ku osQ egRo crkb,A
30-5 lkjka'k (Summary)
• ¶vfHko`fÙk fdlh vuqHko ;k izfrfØ;k djus dh rRijrk ls lEcfU/r fdlh jk;] :fp ;k mins'k dk de
;k vf/d LFkk;h laxBu gSaA¸
• bu ifjHkk"kkvksa dk vè;;u djus ij vfHko`fÙk dh fuEukafdr fo'ks"krk,a gksrh gSaμ
(1) vfHko`fÙk fdlh O;fDr] ?kVuk] fopkj ;k oLrq osQ izfr&vuqowQy vFkok izfrowQy Hkkouk dk izn'kZu
djrh gSA
(2) vfHko`fÙk;ksa ls O;fDr osQ laosx tqM+s jgrs gSaA
(3) vfHko`fÙk;k¡ v£tr rFkk tUetkr nksuksa gh gSaA
• vfHko`fÙk osQ fuEufyf[kr vk;ke gksrs gSaμ
1- fn'kk (Direction)
2- fLFkjrk (Stability)
3- xgurk (Intensity)
• vfHko`fÙk osQ izdkj (Types of Attitudes)
1- (v) fof'k"V vfHko`fÙk (Specific Attitude)
(c) lkekU; vfHko`fÙk (General Attitude)
2- (v) udkjkRed vfHko`fÙk (Negative Attitude)
(c) ldkjkRed vfHko`fÙk (Positive Attitude)
• vfHko`fÙk ekiu dk bfrgkl vf/d iqjkuk ugha gSA vkt ls Bhd lkB o"kZ iwoZ lu~ (1927 bZ-) esa vfHko`fÙk
ekius dk dk;Z loZizFke FkLVZu us izkjEHk fd;kA
• bu fof/;ksa dks lkekU;r% nks Hkkxksa esa foHkDr fd;k tk ldrk gSμ
(v) O;kogkfjd fof/;k¡ (Behavioural Techniques)
(1) izR;{k iz'u fof/] rFkk (2) izR;{k O;ogkj fujh{k.k&fof/A
(c) euksoSKkfud fof/;k¡ (Psychological Techniques)
(1) ;qXe rqyukRed izfof/] (2) leku mifLFkfr vUrjky izfof/
(3) ;ksx&fu/kZj.k vUrjky izfof/] (4) LosQyksxzke izfof/]
(5) Øec¼ vUrj izfof/] (6) foHksndkfjrk izfof/] rFkk
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