Page 255 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes

Notes Maintaining all documentation relating to risk.
The result of such an approach include:
1. Reduction in problems, accidents and incidents.
2. Improved legislative compliance.
3. Customer satisfaction

4. Avoidance of controversial issues and negative media exposure.

Self Assessment

Fill in the blanks:
6. Event team members are often behind the screen involved in planning and ......................the
event.
7. The event manager gives the responsibility to those depending on their skills as ......................
in a particular situation.

8. There are police services and. Security guards are arranged depending on the ......................
of the crowd.
9. ......................, if done by all members in the team at the moment of emergency, can keep
the audience aware and controlled.
10. An individual with the aptitude for the experts skills and interest in the field would make
a ...................... event manager.

Task Make a list of the essentials of a good event management system.
11.4 Essential Features of a State of the Art Event Management
Systems

1. System integration: It is the most essential feature desirable in these systems. It has to
integrate the different players namely the event management companies, its key partners
and its client’s service needs into a conglomerate.
2. Enhance customer relationships: A good event management system must not only fulfill
customers’ business needs but should also go out to enhance customer relationships. In
other words it should be customer friendly and also be liked to other event booking
products not dealt by the main event managing company. It should be capable of receiving
customer complains through emails and also be able to redress these complains through
a method inbuilt in the system itself. It should provide not only for online registrations
for an event but should also have provisions for dropping out.
3. Must provide related ancillary services also: It is essential that a good event management
system must be capable of not merely managing events effectively, it should also be
able to do other ancillary services as handling customer accounts, raising bills for
special services or facilities provided to delegates, processing their credit cards and so
on.

250 LOVELY PROFESSIONAL UNIVERSITY