Page 257 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 13. Any risks associated with events must be identified and ways of eliminating or managing
them arranged prior to the event, including the set-up, the event itself and clean-up.
14. The event organiser needs to prepare and provide the Manager, Campus Services.

15. When setting up the venue, equipment and fixtures should not impinge on emergency
access, block fire-fighting equipment or obscure any emergency procedure signage.

Case Study Operation Management in an Event Managing
Company

n XYZ Event Managment Company caters to dance, music and social parties.
After the first three years following its inception, the company starts making
Aoverall profit. However, it is observed that the profit is coming from the dance
and music section of the operations; the social parties are in fact incuring heavy losses,
probably owing to the decor and other factor they entail, which is not quite necessary with
music and dance events.
The company has beeen steadily growing, and the following three years is likely to
witness big MNCs basing their operations in and around the area. There is every sign to
suggest that there will be lots of social parties happening and MNCs are willing to shell
out good money for a good time. The event management company thus faces a dilemma.
As things stand, they cannot sustain all therr operations. They have to shut down one or
two.
Questions:
1. "Which section(s) would you like to close- dance, music or social events operations
based on the operations and logistics concerns associated with the event?"
2. Is there any alternate way to keep all operations running? Give reason in support of
your answer.

11.6 Summary

Many events are staged on sites where everything has been set up over a 24-hour period,
with all the elements carefully synchronized.

In contrast, many other events require years of planning; large convention bids are often
won five years before the event is held.

The operational management required for successful events, including the logistics of
setting up an event and breaking it down afterwards.
An event manager needs to plan the implementation of events with attention to every
detail, to avoid even minor mistakes which could have serious repercussions, such as the
delayed radio or television broadcasts of an event.

The event manager and his team are responsible for the safety and security of the venue
and the audience.
They are often behind the screen involved in planning and executing the event.

The event manager gives the responsibility to those depending on their skills as to whom
to manage what in a particular situation.

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