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bdkbZ—2% vf/dre lkekftd ykHk dk fl¼kar




          ;gk¡ TSB rFkk TSS oØ dk vUrj 'kq¼ lkekftd ykHk izkIr gksxk tks ;gk¡ MN ls n'kkZ;k x;k gSA vr% ljdkj  uksV
          dks OQ ek=kk esa O;; yxkuk pkfg, rkfd vf/dre ykHk izkIr gks losQA



             D;k vki tkurs gSa  vf/dre lkekftd ykHk fl¼kUr dh O;k[;k oqQy lkekftd R;kx rFkk oqQy lkekftd
                            ykHk oØ }kjk Hkh dh tk ldrh gSA

          2-1-2 lk/uksa dk c¡Vokjk (Distribution of Resources)

          fofHkUu mi;ksxksa (uses) osQ chp lk/uksa dk caVokjk bl izdkj fd;k tkuk pkfg, fd larqf"V dk lhekar izfriQy
          (marginal return of satisfaction) lHkh mi;ksxksa esa ,d leku gksA mnkgj.k osQ fy,] ;q¼iksrksa rFkk fu/Zuksa
          dh lgk;rk dh enksa osQ chp [kpZ dk caVokjk bl izdkj fd;k tkuk pkfg, fd muesa ls izR;sd in ij yxk;s
          x;s vfUre f'k¯yx ls lUrqf"V dk leku izfriQy izkIr gksA ;gh ls le lhekar rqf"Vxq.k (Equi-marginal
          utility) ;k vf/dre larqf"V (maximum satisfaction) dk ;g fl¼kar gS tks yksd foÙk esa ykxw fd;k tkrk
          gSA fiQj] eku yhft, fd Ñf"k ij fd;s x;s [kpZ lhekar rqf"Vxq.k izfrj{kk (defence) ij fd;s x;s [kpZ osQ
          lhekar rqf"Vxq.k ls vf/d gS rks izfrj{kk ij fd;s x;s [kpZ osQ eqdkcys Ñf"k ij fd;s x;s [kpZ ls vf/d larqf"V
          izkIr gks jgh gSA bl fLFkfr esa] lk/uksa dks izfrj{kk ls Ñf"k dh vksj dks LFkkukUrfjr djuk okaNuh; gksxkA ;g
          LFkkukUrj.k ml le; rd gksuk pkfg,] tc rd fd nksuksa fn'kkvksa ls izkIr gksus okyk lhekar rqf"Vxq.k cjkcj u
          gks tk;sA
          2-1-3 O;; djrs le; fopkj.kh; rF;

           (1)  izR;sd O;; ls lhekar mi;ksfxrk leku jguh pkfg,A ;fn f'k{kk ij fd;s x;s O;; ls lhekar mi;ksfxrk
                fpfdRlk ij fd;s x;s O;; ls lhekar mi;ksfxrk ls vf/d gS rks f'k{kk ij vf/d O;; djuk gksxkA
                lqj{kk] f'k{kk] LokLF;] ifjogu vkfn ij O;; bl izdkj fd;k tk;s fd lcls leku lhekar mi;ksfxrk
                izkIr gksA
           (2)  O;; ,slk gks fd mRiknu c<+sA lM+dksa] jsyksa] oqQvksa] euksjatu osQ lk/uksa] fo|ky;ksa rFkk fpfdRlky;ksa
                vkfn ij O;; mfpr gSA izfrj{kk ij O;; vuqRiknd gS] ijUrq vko';d gS D;ksafd lekt dks lqjf{kr
                j[kuk gS] ns'k dks vkUrfjd rFkk ckgjh >xM+ksa ls cpkuk gSA

          js[kkfp=k }kjk Li"Vhdj.k
          fp=k&3 esa AA oØ }kjk Ñf"k ij fd;s x;s lkoZtfud O;; ls izkIr lhekar lkekftd ykHk dks n'kkZ;k x;k gSA
          blosQ foijhr DD oØ lqj{kk ij fd;s x;s lkoZtfud O;; ls izkIr lhekar O;; lkekftd ykHk crkrk gSA
                                     Y
                                     D  A

                                     lhekUr lkekftd ykHk  H  T  D




                                                             A




                                      O  Q 1        Q 2       X
                                              O;; dh ek=kk
                                               fp=k&3

                                           LOVELY PROFESSIONAL UNIVERSITY                                    29
                                           LOVELY PROFESSIONAL UNIVERSITY
                                           LOVELY PROFESSIONAL UNIVERSITY
                                           LOVELY PROFESSIONAL UNIVERSITY
                                           LOVELY PROFESSIONAL UNIVERSITY
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