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ftfdne seBhe

                     B'N          3H  fJj d' sock (Two way) gqfefonk j? Gkt fJ; ftZu d' gZy j[zd/ jB.  fJZe ;zd/P
                                      d/D tkbk ns/ d{ik ;zd/P rqfjD eoB tkbk.
                                  4H  ;zuko gqfefonk fJZe T[d/Pg{oe gqfefonk j[zdh j?.
                                  5H  ;zuko ftZu wB'ftfrnkB^;wkfie gZy (fit/A ftuko, ;zt/dBktK, GktBktK ns/ ;zt/r)
                                      Pkfwb j[zd/ jB.
                                  6H  gqGktPkbh ;zuko, T[Zsw f;ybkJh d/ bJh fJZe p[fBnkdh sZs j?.
                                  7H  ;zuko gqfefonk ftZu gqsZyheoD (Perception) Pkfwb j[zdk j?.  (i/eo ;zd/P gqgks
                                      eoB tkbk ftnesh, ;zd/P dk ;zdoG ;jh Yzr Bkb gqsZyheqs BjhA eo gkT[Adk sK
                                      ;jh ;zuko ;zGt BjhA j?.)
                                  8H  ;zuko ns/ ;{uBktK (Information) ftZu nzso j?.  ;{uBktK ftZu soe, n"gukfoesk
                                      ns/ Impersonality dhnK ftP/PsktK j[zdhnK jBl fit/A^g[;se ftZu fJZe ;{uBk j?
                                      iK NhHthH s/ gq'rokw ;{uBktK Bkb Go/ ofjzd/ jB.  gozs{ id'A sZe g[;se gVQh Bk
                                      ikt/ iK NhHthH y'fbnk Bk ikt/ (T[; dk on dk pNB Bk dpkfJnk ikt/) T[; ;w/A sZe
                                      ;zuko  ;zGt  BjhA  j?.    ;{uBktK  t;s{fBPm  (Objective)  j[zdhnK  jB  id'A  fe  ;zuko
                                      ftZu ftnesh iK ftneshnK d/ ftneshrs gqsZyheoD dh wjZstg{oD G{fwek j[zdh
                                      j?.

                                  9H  ;zuko ftZu ;XkoD o{g s'A ftnesh BjhA uhiK$ftukoK dk gqsZyheoD eod/ jB, fiBQK
                                      dh T[jBK B{z nkgDhnK ftneshrs io{osK, w[ZbK, gq/oeK, go;fEshnK iK iBwG{wh d/
                                      nB[;ko ukjDk$fJZSk (Expectation) iK gqs:kPk j[zdh j?.
                                  10H  ;zuko wB[Zyh ns/ ;wkfie tksktoD B{z pDkJ/ (Maintain) oZyD dk ekoi oedk j?.

                                  11H  ;zuko d/ uko w[Zy ekoi j?^
                                      (T) ;{uBk gqdkB eoBk.
                                      (n) fBod/P iK nkd/P iK ;zd/P G/iDk (gq;kfos eoBk).
                                      (J) go;go ;Ekfgs eoBk.

                                      (;) ;wkBsk ;Ekfgs eoBk.
                                  12H  ;zuko dh gqfefonk ftZu go;go nzso^fefonk ns/ iBwG{wh j'Dk io{oh j[zdk j?.

                                  13H  ;zuko ftZu ftukoK iK ;{uBktK B{z w"fye (p'be/), fbfys (fbye/) iK ;ze/se (;ze/sK)
                                      d/ o{g ftZu G/fink iKdk j? ns/ rqfjD ehsk iKdk j?.

                                  14H  ;zuko jw/PK rshPhb (Dynamic) gqfefonk j[zdh j?.



                               eh s[;hA ikDd/ j'    “;zuko fJZe rshPhb, T[d/Pg{oD, d'Xo[th (d'sock) gqfefonk j? fi; ftZu
                                              ;zuko^;wZroh,  ;zuko  eoB  tkbk  ns/  ;zuko  rqfjD  eoB  tkbk  j[zdk  j?.
                                              fJ;  ftZu  ;{uBktK  ns/  ftukoK  dk  ;zuko  ns/  rqfjD,  fbfys,  w"fye  iK
                                              ;ze/sK d/ wkfXnw Bkb j[zdk j?.”
                                                                                            (e[bPq/m, 1998)


                               3H2 ;zuko dh gqfefonk (Process of Communication)
                               ;zuko fJZe ;wkfie gqfefonk j?, fi; d/ d[nkok wB[Zyh ;zpzX ;Ekfgs j[zd/ jB, wip{s j[zd/ jB
                               ns/ ftef;s  j[zd/ jB.  ;zuko dh gqfefonk, ;wkfie ;zouBk ftZu nfij/  r[ZE/ j'J/ jB fe
                               fpBK ;zuko d/ ;wkfie ihtB dh ebgBk eoBk jh w[Pfeb j[zdk j?.


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