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fJekJh^3L ;zuko seBhe

                                                                                                  B'N




                 Nk;e     Pkpfde ;zuko s'A eh Gkt j?<

                3H6 ftfdne ;zuko ns/ b'e ;zuko
                    (Educational Communication and Public Communication)

                T[g:'r d/ nXko s/ ;zuko B{z ftfdne ns/ b'e ;zuko d/ d' torK ftZu tzfvnk ik ;edk j?^








                3H6H1 ftfdne ;zuko (Educational Communication)
                ftfdne ;zukio s'A Gkt ftfdne T[d/PK dh gqkgsh d/ bJh ehs/ rJ/ ;zuko s'A j[zdk j?.  fJ; ftZu
                ftfdne ;zd/P dk ;o's iK ;zd/P d/D tkbk ftnesh ns/ ftfdnkoEh ;zd/P rqfjD eoB tkb/ j[zd/
                jB.  fiZE'A sZe ;zd/P dk gqPB j?^fJj ;zd/P e'o; dh ftPk^t;s{ Bkb iK ;fjrkwh fefonktK
                Bkb ;zpzXs j[zdk j?.  nfXnkge, ftfdnkoEhnK B{z ftPk^t;s{ iK gqeoD ;gPN eoB d/ bJh
                ftfdne ;zuko ftZu Pkpfde ns/ nPkpfde d'B' jh soQK d/ ;zukoK dk gq:'r gqGktPkbh Yzr Bkb
                eoB  dk  :sB  eodk  j?  fi;  d[nkok  T[;  dh  f;ybkJh  ;cb  ns/  gqGktPkbh  pD  iKdh  j?.
                gqGktPkbh f;ybkJh d/ bJh gqGktPkbh ftfdne ;zuko dk j'Dk io{oh j?.  vkH r[gsk d/ PpdK
                ftZu, “ftfdne  ;zuko d/ nzsors ftfdnkoEhnK B{z ftfGzB  soQK d/ ftfdne fB:wK, f;XKsK,
                BhshnK, f;ybkJh dhnK ftXhnK ns/ gZXshnK ns/ fBod/PB ns/ gokwoP d/ ftP/ ftZu f;Zfynk
                gqdkB  ehsh  iKdh  j?.    fJ;  d/  bJh  nfXnkge  gkm^t;s{  d/  ftPb/PD  d/  Bkb^Bkb  ;zuko
                gqfefonk dk th gq:'r eodk j?.  ;zuko ns/ ;zrqkje d/ wZX ;zuko gqfefonk d/ ekoB fBwB
                do;kJ/  ;zpzX j[zd/ jB^(1)  T[Bw[ZyeoD, (2) sdnB[G{fs dk  ftek;, (3) gqshg[PNh, (4)  G"fse
                fBoGosk, (5) ftPt;fB:sk, (6) nzsofefonk.”

                yzBk, bKpk, ;e;?Bk s/ w{osh (1993) d/ nB[;ko^ “f;ybkJh^f;Zfynk gqfefonk ftZu nfXnkge
                ns/ ftfdnkoEhnK B{z fJeZm/ fwbe/ ekoi eoB d/ y/so ftZu ;zuko fJZe gqw[Zy ;kXB d/ o{g
                ftZu ekoi eodk j?.  ;zuko jh nfXnkge ns/ ftfdnkoEhnK B{z fJeZm/ pzB/ oZyD ftZu T[jBK
                B{z gqGkfts eoB ftZu nfjw G{fwek fBGkT[Adk j?.  nfXnkge f;XKse o{g Bkb f;ybkJh bJh
                nkgDh gkm :'iBktK pDkT[Adk j?.  f;ybkJh ftXhnK, BhshnK, gqftXhnK nkfd d/ gq:'r s/ ftuko
                eodk j? ns/ nkgD/ ftuko ns/ :'iBktK d/ nB[;ko f;ybkJh ;zpzXh fJBQK B{z ekoitfBs eoB
                ftZu, ;zuko dk gq:'r eoe/ ftfdnkoEhnK B{z ftPk^t;s{ ;wMkT[D ftZu ;cbsk gqkgs eoB dk
                :sB eodk j?.  fJ; d/ bJh io{oh j? fe nfXnkge ;zuko dh ebk ftZu fBgzB j't/.  id'A sZe
                f;ybkJh ;zuko dh ebk ftZu fBgzB BjhA j't/rk T[j nkgDh f;ybkJh B{z ;eoh BjhA pDk ;e/rk.”

                ftfdne  ;zuko  ftZu  finkdkso  d'Xo[th  ;zuko  dk  gq:'r  ehsk  iKdk  j?.    fJ;  soQK  dk  ;zuko
                ftfdnkoEhnK B{z f;ybkJh f;Zfynk gqfefonk ftZu finkdk ;eoh pDkT[Adk j?.  T[j nkgDhnK
                PzektK nfXnkge d/ ;kjwD/ g/P eoe/ T[jBK dk ;wkXkB gqkgs eod/ jB, ifNb ns/ ;wM ftZu
                Bk  nkT[D  tkbhnK  ;zebgBktK  ns/  ftPk^t;s{  dk  ;gPNheoD  b?D  ftZu  ;woZE  j[zd/  jB.
                nfXnkge B{z ;zuko d/ wkfXnw d[nkok nkgDh f;ybkJh d/ gqsh ftfdnkoEhnK ftZu gqfsg[PNh
                (Feedback) gqkgs j[zdh j?, fi; d[nkok T[j nkgDh f;ybkJh B{z  gqGktPkbh  pDkT[D  dk  :sB


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