Page 27 - DEDU403_EDUCATIONAL_TECHNOLOGY_ENGLISH

Unit–3: Communication Technology

to your principal or student or students tell you something, you respond or the principal call you and Notes
order you, he praises and criticizes you. It means communication process is in progress. Whispering
of students is also a communication process. A good lectures uses his body language, gesture, poses to
impress his audience.

Communication is a process in which a person exchanges his knowledge, gestures, poses,
body language, ideas etc. and uses the ideas and messages and truly understands and
conveys the same.

Communication is a process of conveying ideas, exchanging, conveying your points to others and
listening to others, facts, attitudes, emotions and exchanging information and knowledge.
According to Anderson, “Communication is a dynamic process in which a person infl uences the
equipment and resources in terms of consciousness, unconsciousness and signs of cognitive structure
of others such as gestures etc.”

Ligens defines communication, “Communication is that process in which two or more person mutually
exchange ideas, facts, feelings etc. in such a way that everyone understands it. Sender and receiver
coordinate by means of messages.”
According to Lugis and Vegal—“Communication is that process which changes the ideas, opinions and
attitudes of people by using information, instructions and decision under the social system.”
According to Edgar Dale—“Communication is the sharing of ideas and feelings in a mood of mutuality.”
Three simple but important definition of communication are being given below—

1. Communication is the process by which an idea is transferred from a source to a receiver with the
intention of changing his behaviour.
2. It is a mutual exchange of facts, thought or perceptions leading to a common understanding of all
parties. It does not necessarily imply agreement.
3. Communication is the transfer of information from the sender to the receiver with the information
being understood by the receiver.

3.1 Nature and Characteristics of Communication

On the basis of above defi nition, nature and characteristics of communication can be discussed in the
following manner—
1. Communication is a process of establishing a mutual relationship.
2. Special attention is given to discussion and exchanging ideas.
3. It is a two way process i.e. it has two phases. First is sender and the other is receiver of messages.
4. Communication process is an objective process.
5. Communication includes psycho-social phases such as thoughts, sensations, feelings and emotions.
6. Effective communication is fundamental element of good learning.
7. Communication process includes perception. If the person receiving the message, cannot reference
the context of the message correctly, then correct communication is not possible.

LOVELY PROFESSIONAL UNIVERSITY 21

29/07/13 10:22 PM
Educational Technology 21 29/07/13 10:22 PM
Educational Technology 21