Page 32 - DEDU403_EDUCATIONAL_TECHNOLOGY_ENGLISH

Educational Technology

Notes 3.6.1 Educational communication

Educational communication refers to the communication done in order to obtain educational goals.
In this communication, teacher is a source and student is a receiver of message. As far as the question
of the message it is related to contents of course or concomitant actions. In order to clarify the course
content, teacher uses both verbal and non-verbal communications in educational communication which
makes his teaching effective and successful. There should be an effective educational communication
for effective teaching. In the words of Dr Gupta, “ In educational communication, students are provided
education concerning a variety of academic rules, principles, policies, methods and practices of teaching
and guidance and counselling etc. For this teacher uses analysis as well as communication process.
Due to communication process following are the relations between communication and receiver—
(1) Orientation, (2) Developing Behaviour, (3) Feedback, (4) Physical Dependency, (5) Reliability,
(6) Interactions.’’
According to Khanna, Lamba, Saxsena and Murti (1993)—“Communication severs as a major tool for

teachers and students to work together in the field of teaching-learning process. Communication plays
an important role in keeping teachers and students bounded and influenced. The teacher makes his

lesson plan theoretically for teaching. He considers the use of teaching methods, policies and methods
and implements them according to his ideas and plans for teaching, explains the contents to students in
order to achieve success. It requires a good communication skill. It is not possible for him to make his
teaching successful without good communication skills.”
Two-way communication is mostly used in Educational communication. This type of communication
makes students more active in the learning process. They present their doubts to teacher and get the
solution; they become able to explain the complex and difficult concepts and contents. Teacher gets the

feedback of students through communication and he tries to make his teaching more effective. Teacher
uses both positive and negative feedbacks according to situation. While teaching, good teachers use
various teaching related objects in order to make the educational communication more effective and
try to make the communication pragmatic and inspirational. As much as the communication is used

efficiently, so teaching will be impressive.

3.6.2 Public Communication

Public communication is also known as public relations or mass communication. Public communication
is transmitted by public through radio, newspapers and other source of mass media at high level. Public
communication is a way to express thoughts for people. Public communication is a centre of expressing
ideas through radio and TV in a small or large number. Today, organizations of all kinds, whether
public or private, somehow belong to a group or individual. Publication and communication are
carefully considered to build these relationships. Generally, students learn the fact, how information is

transmitted to society, customers, government officials, community organizations, employees, investors
and institutes. Students learn what should be the responsibility of voluntary institutions for creating
a strong public opinion and what should be their role for creating a strong public opinion. Students

learn how to design messages and communication; how an effective mass can benefit institutions and
individuals.

Self-Assessment

2. Multiple Choice Questions:
(i) Message is a
(a) Stimulus (b) Light
(c) Verbal (d) Nonverbal

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