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Educational Technology

Notes 8. Communication and information are different. Information has quality of facts, formality and
impersonality such as book is information, program entertained in TV are information. But
communication is not possible without reading book or switching on the TV. Information is objective
while communication plays an important role in the individual reference.
9. In communication, people usually manifest only those things/ideas, they wish according to situations,
their individual needs, values, inspirations etc.
10. Communication maintains human and social environment.
11. Communication has four main tasks
(a) Exchanging information.

(b) Promoting messages, instructions or orders.
(c) Creating mutual faith.
(d) Establishing coordination.
12. Communication must have mutual interaction.
13. In Communication, ideas are exchanged in verbal, written or symbolic form.
14. Communication process is dynamic process

“Communication is a dynamic, objective, two-way process in which sender and
receiver are communication objects. Information and ideas are exchanged in the
verbal, non-verbal or symbolic form.”

3.2 Process of Communication

Communication is social process which establishes human relationships, strengthens them and
develops them. Communication process is bounded in social structure in such way that it is not possible
to imagine a social life without communication.
Communication process is being displayed as a simple model—

Source of Medium
communication or Encoding of Decoding Receiver
medium message

Feedback

Process of Communication (Model-1)

According to this model, the person who sends message is initiator of message. He encodes the message
and sends it through some media such radio, telephone, letter, speech etc. The message is decoded at
the place where it was sent and forwarded to the receiver. Receiver gives the feedback (if necessary).
Communication process is being explained by another model—

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