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Unit–3: Communication Technology




                   1. Verbal communication—Language is always used in verbal communication. This communication is   Notes
                   used for mutual exchange of ideas and feelings by words or symbols in case of written communication
                   and by speech in case of oral communication. Verbal communication is further divided into type of
                   communications—(a) Oral communication (b)Written communication.
                    (a) Oral communication—In oral communication, ideas and information are mutually exchanged by
                       speech. Sender and receiver are in front of each other in this method. Oral communication is expressed
                       through gossip, explanation, discussions, group discussion and story etc.
                    (b)  Written communication—In written communication, presence of sender and receiver is not necessary.
                       In this communication, sender expresses his messages in written or symbolic manner in such a way
                       that receiver tries to understand them by understanding them. For the acceptability of written message,
                       the language should be simple, easy, clear and understandable such that receiver can get it without
                       any difficulty. Message is displayed by means of appropriate format, words and small sets.

                   2. Non-verbal communication—Language is not used in Non-verbal communication. It consists of
                   communications like speech, eye-contact, facial posture and touch etc.
                    (a)  Vocal communication—In speech communication, feeling and thoughts are expressed vocally in
                       small groups either personally or face-to-face. For examples, continuously saying yes, ya, yeah while
                       discussing, whistling, smiling, speaking too loudly, screaming, laughing etc.
                    (b)  Eye-contact and face making—Eye contact and face making are important in private communication.
                       In the classroom, teachers succeed to judge the student’s mood correctly by eye contact. Student’s
                       Face-making plays an important role for expressing emotional things. Happiness, fear, anger, grief
                       and surprise can easily expressed by face-making. It is very helpful for deaf and dump people.
                    (c)  Touch—Touch is main medium of touch communication. A person is able to express its thoughts
                       and feeling through touch. By shaking hand, we can understand whether it is a hand of friendship or
                       enemy. Whether it is a hand of love or just a show off. Mere touch of a mother to her child is saying
                       a lot. The plaudits of praise, a kiss of love, are an important way to express many feelings, emotions
                       and ideas. Touch is a blessing of blind students.
                   The following tables contains the main characteristics of verbal and non-verbal communications

                        Types of Communication  Verbal Communication   Non-verbal Communication
                        Vocal communication    Oral                  Laughing, screaming, saying yes,
                                                                     yeah etc.

                        Non-vocal communication  Written             Body language, face-making and
                                                                     touching.





                             What do you mean by verbal communication?


                   3.6  Educational Communication and Public Communication

                   Communication is divided into educational communication and public communication on the basis of
                   its usage—
                                                      Communication


                         Educational communication                           Public communication




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